By Paul Pannone
eWedNewz has learned that Hedy Lapkin, the new head of IBMA, has reached out to Steve Lang to work together on the issue of Chinese counterfeiting. In less than 48 hours the wedding industry, specifically gown makers and retailers, were updated with some disturbing newZ about the difficult road that lies ahead to fight off the piracy plaguing the business.
Slowly but surely, Steve Lang continues to rally support in the wedding industry.
Lang broke away from the IBMA to start the ABPIA last year and has now pulled a power-play by paying his membership dues to the abandoned organization. In a written e-mail Lang gave his personal invitation to Lapkin and told eWedNewz;
“I was contacted by Hedy Lapkin today. She wants to work with us on counterfeiting effort. She will group with me after I return from Asia. She apologized that I did not receive original email from IBMA. [She] said it was oversight, but no matter, we are now members of IBMA. I take this as a positive sign and I will help them in any way possible to fight pirates,” according to Lang.
Wedding dress retailers picked up on frustration and personal opinions given on my Facebook wall shared after reporting China efforts to disrupt and destroy American business. Stunned retailers say they look forward to greater unity and coöperation among wedding industry professionals to set aside personal differences and work together against the common enemy.
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