By Paul Pannone
An ongoing story suggests tuxedos are alive and well, even though the tuxedo business remains divided and fragmented. But the people of the tuxedo business aren’t the only ones fighting.
Sources in the world of tuxedos say they’re waiting for a rise in demand, as the movie, The Great Gatsby, gets set for release. But according to Metro in UK Joel Edgerton and Leonardo DiCaprio are staging their own fireworks.
Filming for the movie began on September 5, 2011, in Australia. The Great Gatsby was originally scheduled for a December 2012 release but in August 6, 2012, it was reported the film was being moved to a summer 2013 release date, due to conflicts in the production schedule. In September 2012, the date, May 10, 2013, next month, was the official date for the movie release.
Lenny DiCaprio and Joel Edgerton have been mixing it up on the set of The Great Gatsby; a mere pittance compared to the daily battles staged in the tuxedo business. Not since the 1997 movie, Titanic, have tuxedo sources been so excited about the expected positive effects on business. DiCaprio starred in the movie and credited with banner years that followed by retailers who say it was a good time for tuxedos.
Over the weekend Sheryl Davies, a veteran wedding coördinator, marketer and advertiser, talked about weddings and specifically new tuxedo designs, updated to appeal to a new consumer who want better quality, fit and softer fabrics. Davies joins other bloggers and wedding experts who await the new styles featuring the updates.
67% of an ongoing poll to consumers says they plan to use tuxedos for their formal event. 17% said they would not be using tuxedos and 8% said they’re still deciding.
What do you say? If you are a bride or groom getting married, will you be using tuxedos for your wedding?
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