By Paul Pannone
According to The Knot December is the most popular month for couples to get engaged (16%). With the crush of engagements done brides will be herding towards cheesy wedding shows, it’s just a fact of life. In my career I’ve seen good but I’ve seen mostly bad vendors and displays. In the old days, pre-internet and Social media, bridal shows were the only way to efficiently vet vendors and find the one for you. Today a quick post on your Facebook Wall or even a tweet will get you the answers you seek.
We’re watching the fizzling use of static websites and whiz-bang apps to plan weddings. Couples today are using common sense, aided by guidance from trusted friends on Social media to plan their wedding day.
2013 was a transitional year for weddings from both the consumer and vendor perspective. There are no more secrets or dubious checks and results from Better business Bureaus who, in the past, overlooked bad performance and behavior from paying vendors who supported the organization. We’ve even surpassed wedding websites that are now suspect of similar activity. We won’t bore you with the latest details– we will simply dismiss them as passe’. But you can check out what Dorinda Duclos is saying about Wedding Wire.
“Brides are smarter these days like never before. It’s rare that any of them will really get taken for a ride. Not with good resources available and many more checkpoints that will prohibit them from making a bad vendor choice,” according to Jim Duhe of Bridal Guide Magazine & the wedding Water Cooler Group.
There’s no doubt with a much more informed bride and unquestionable resources, wedding vendors must step up their game or get lost in a sea of also-ran competitors.
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