By Paul Pannone
The wedding dress business remains a blurred vision in a Sea of White. Designers struggle to stand out at bridal markets, as attendance shrinks, regardless of how much producers of the markets disagree or try to accentuate the positive while downplaying the facts. Clearly the wedding dress business is over-saturated.
Discussions with bridal retailers lament of the growing problem of brides walking into their stores, taking up their time and then buying the same gown online for a fraction of the price. On the QT bridal store owners tell eWedNewz of the homogeneous nature of the business and how buying from the most successful manufacturer hurts business, just as much as it helps.
“You need to own a certain portion of styles that are advertised and marketed to get the consumer through the door. They usually come in looking for a better price; once they’re in the door, it’s up to a smart retailer to sell them something unique that’s not really available everywhere– at the higher price, if you want to make any money for your efforts,” say retailers on the QT.
eWedNewz caught up with Rani Totman, President and Designer of St. Pucchi, who says her 2013 designs are filling a niche for retailers faced with the growing concerns. In an eWedNewz exclusive statement, Totman says;
“The reception to our newest collection has been overwhelming. What’s special about this collection is that it has something for everyone; drama for the bold bride, simple elegance for the demure bride and even short dresses for the playful bride. The collection as a whole tells a story and enchants any bride from any walk of life.”
Manufacturers, retailers and media agree how saturated the wedding dress business has become and how difficult it is to stand out from the crowd.
61% of an ongoing poll says the wedding dress business is pretty bad or the worse its ever been. What do you think?
All Rights Reserved