By Paul Pannone
With promise of better days by the Republican candidate if he’s elected in November and a– turnaround?– hinted by the Obama administration, parents of prom kids are spending more this season. The cost of attending a prom rose this year according to a survey released by Visa but that hasn’t stopped parents from finding (more) money to make sure their kids take part in the right of passage called proms.
Hopefully fall 2012 and spring 2013 wedding business can boost the flat sale of prom dresses for manufacturers. So far all indicators say the dress business is down the drain.
But you won’t convince bridal dress makers of the news, as many report less than enthusiastic sales. A recent survey by Bridal Guide said the cost of a gown– the lowest price– was the number on reason directing the purchase. According to a statement from Bridal Guide:
“The new survey indicates that consumers shop at more than one store because they are looking for the best possible PRICE.”
Currently there are no facts to support what is driving the sale of prom dresses; either up or down. But a search through the Internet shows many creative ways that prom dresses are being re-used. Lump the information with the endless sea of websites pirating products and selling direct to consumers and there’s little wonder why sales are stagnant.
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