By Paul Pannone
An ongoing eWedNewz investigation turns up some curious behavior at Bridal Guide magazine emanating from the top, filtering down through the ranks. Private emails and public comments curiously ask why anyone would pay a lot more for similar space only a few blocks away? That was the response of owner, Barry Rosenbloom, over the weekend, who was unhappy about a story regarding the move.
No more Mr. Bridal Guide Big Mouth, as Jeff Hendlin, Travel Expert and VP, falls silent when asked if the positive newZ stories about his magazine are as “fictitious” as last week’s newZ about the move.
A lengthy response from Bridal Guide– it was longer than the original story– was followed by a series of twitter exchanges with their Travel Expert, Jeff Hendlin, who challenged the veracity of the eWedNewz story but fell silent– along with the rest of team Bridal Guide– when we reported Rosenbloom’s decision to pay more for similar space.
Sheryl Davies, a Canadian wedding expert who began her career in print wedding publications had the following to say:
”(Bridal Guide) failed to say what the “tremendous” changes in the bridal industry might be. The platitudes about staff, office space, social media, etc. have no bearing to the rental space they may occupy. Digital can be done offsite, too! Why move to pay more?
Gown manufacturers will always rush to these “coffee table” publications to sell their bridal gowns. It is a great platform and brides can view the gowns in less time than going online. After all, an $8.95 magazine is not a lot to spend when one is budgeting $20,000 plus for a wedding day.
The biggest expenses for this type of magazine go to the photo shoots that have to be orchestrated, month after month, and these are very expensive, without factoring in the price of printing the publication. And, of course, those staffers who have been promoted from within add to a high payroll cost.
My thoughts are that expenses are high with all the gloss mags and they are all in tight financial shape.”
Davies has managed to morph her magazine into a more complete wedding resource that includes digital (website, blogging) and more recently, Social Media promoting.
An ongoing poll shows 53% of respondents feel print will continue to decline against digital.
What do you think?
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