By Paul Pannone
The shocking release of declining newsstand sales at BRIDES magazine stunned print media experts who either worked for or against the Conde’ Nast property. An ongoing eWedNewz poll shows the magazine is just another victim of the general decline of print. The poll shows 61% of respondents so-far say Print will continue to decline while only 17% of replies say print and digital have finally found a way to coexist in harmony.
Available data suggests the damage inflicted on printed products by the internet.
eWedNewz coverage of how print and digital struggle to find a common ground tells of how all media is affected by the decline in marriage and formal weddings. With more places for brides to quickly search for what they’re looking for– for free– print has been hit the hardest, shown by declining newsstand sales; the barometer of how healthy a publication really is.
Finding the balance involves full-time effort, according to Sheryl Davies, who looks for the right mixture of print and digital. Davies gave her view of how websites are affected by Social Media, challenging digital the way DOT.COM challenged print.
“A good website still depends on good, reliable content and the ease of gathering the information a bride needs to host her wedding. Brides are tired of always being “advertised to.” They also want to research each service that they need to hire and for that they require information. Sometimes a company just needs to market. A wedding is an expensive proposition and not one of those brides wants to make a mistake and waste their hard earned money.
Cluttered websites make brides run away. They are busy people and more confusion makes them crazy. Keeping it simple, providing what they require and being real is what they want. Social media is fine if you are not looking for a target niche market,” according to Davies
Onlookers outside the wedding business reading the newZ, including O. Liam Wright, gave his view to the sinking numbers at BRIDES citing how digital moves faster than print. After reading the eWedNewz story about the changes at BRIDES involving their sinking newsstand sales Wright said:
“Interesting stats. While I am not an expert in your field. I certainly understand the sweeping effect of well positioned technology as see in the huge decline in use of I.E. (Internet Explorer) from 55% in 2008 to only 14% in just 4 years – with Google Chrome taking position as the dominant web browser used world-wide today (source: http://bit.ly/XvmibP ). Bruce Sterling in his book “Shaping Things” talks about the Line of Empire – which, once it’s crossed, certain positions can never be reclaimed.”
What do you think; will print ever return to where it once was?
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