TV Ratings Tell the Tale of what America Wants


By Paul Pannone

The Nielson Ratings for the week of August 15th shows the diversity of American interest when it comes to programming, with sports– specifically football– favored by Broadcast channel viewers. On Cable, Jersey Shore approached eight million viewers, topping a few other salacious titles.

The divide comes as no surprise, as the next generation moves away from tradition. Items like print media, CD’s and music sales and even the institution of marriage. The plain truth is the world is not changing– it’s changed.


The success of MTV’s Jackass defied– and still does defy– explanation. But perhaps it’s why people come back to watch a paper being stapled to someone’s ass for the same reason they slow down to rubber neck a car accident.


Discussions with television sources say the days of paying actors and actresses huge sums of money are gone. According to some many struggling performers are willing to pay them for the chance to be discovered. Instead, the new economics pays only the very few and fortunate “stars” for their ability to attract eyeballs but not for any sort of talent.

Proven in a CNN story reality show personalities will still need to fight for their comeuppance. Most reality personalities are currently viewed as disposable properties, much like actors under contract by studios in the 1930’s.

Led by conservative thinkers Wedding Water Cooler discussions examine some of the changes in a way that is raw and void of fairy dust. Along the way, some ultra-conservative members fell silent, feeling they stood no chance in gaining any sort of support for views that are outdated and have outplayed their welcome. In a world where drunken debauchery on television is of growing interest to the public they may be right.




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Lightning-fast Digital and In Your Face Reporting is Scaring the Life out of Conservatives


By Paul Pannone

For the first time ever on eWedNewz a weekend review story (August 8th, 2011) became the top story of the weekend and most of Monday. The story was easily topped by the announcement of David Tutera joining Mon Cheri as the face of the company. But by Tuesday the Weekend Review for August 8th was back on top again.

The weekend story talked about the most read story of the week involving The Jersey Shore and included a brief analysis of why the wedding business, including their so-called “superstars”, are a blip on the screen of today’s reality and what people want.

The Jersey Shore and David Tutera deals raised questions in the Wedding Water Cooler of whether an edgy approach is finally breaking through the conservative barrier of the wedding industry. For tuxedos The announcement of the “Situation” line made national news continues to spider outside the business. For Mon Cheri and David Tutera interest in the deal created buzz around the industry. The announcements for both companies successfully leveraged star power to reach a target audience of consumers, whether anyone is willing to admit it or not.

Discussions with Steve Lang of Mon Cheri says star power could be replacing traditional advertising. “We have to look beyond the confines of our own business, reach the consumer and tell them our story– our own way. We have to find ways of connecting with them; television and celebrity appeal is a great way of doing that,” according to Lang.

Looking deeper into the eWedNewz weekend story and why it made its way back up the charts shows eyeballs outside the confines of the wedding business included followers of the Jersey Shore show and related personalities. When mentioned in their social network channels, immediate interest directed the attention of readers to the story. 

Following the metrics of well-known television personalities and how they dwarf self-proclaimed wedding personalities, eWedNewz reported: 

Celebrity news– or newz– grossly overshadowed dilemmas facing even the most recognized names in the wedding business. Names like Stacie Francombe become insignificant when compared to the real world and what people are interested in. Stacie becomes the poster person for the pabulum being fed to the child that’s grown up and now demands steak.

News of the Tutera deal drew some negative comments and opinions in the Wedding Water Cooler, as conservative views focusing on the tradition of weddings do not clearly see the bigger picture. From wedding products, advertising and marketing– down to how they’re portrayed and covered in news stories– traditional conservatives lose ground to the changes taking place every day. Conservative wedding industry members that built a great life and living from the business find it difficult, if not impossible, to understand today’s consumer and the changes that have taken place.

“People don’t want to be told what to do or how to do it. They want things their own way and don’t give a damn about tradition if it conflicts with what they want,” according to Christine Boulton.

Boulton’s in-your-face approach gives instant account of reality, sans her opinion. Boulton looks for the next big thing brides are looking for, advising her clients (wedding vendors) they better be ready when consumers come calling. Boulton and others in the WWC say tradition is not totally out but updated tradition is appropriate. With the update, Bouton and other WWC members say a new way of reporting the information is also called for.

According to members of the Wedding Water Cooler a faster, edgy and transparent form of news reporting is more inline with today’s consumer.

“People today are skeptical to begin with; they want instant information about what they’re interested in. They don’t listen past ten seconds of a sales pitch, unless it totally captures their attention,” says Boulton.



The world of news reporting changed forever on June 25th 2009 when TMZ was the first to break the news of Michael Jackson’s death– CNN, an established and noted news source was the last. Traditional supporters will always be remembered for citing the credibility of CNN standards; using multiple sources, taking their time and impeccable steps taken to get the story right. But it was CNN, among other major news source, that incorrectly reported the death of congress woman Gabrielle Giffords on January, 2011. Ironically social media was used to help correct the error.


Questions raised by conservatives in the WWC regarding how news stories are formulated cling to the glory days of America and the American dream when people spent lavishly on wedding receptions.

“That is no longer the case for the majority of the population, especially in these difficult times. People everywhere must realize times have changed and we must move and adjust with the times. That is why I listen and read so much; to gain as much information as possible. Once I’ve gathered the information and feel I’ve weighed it all out I form my own opinion,” according to Jacqueline Johnson.

 Johnson, a noted wedding expert, cautions that all information is not good or totally accurate. Jacqueline told eWedNewz she purposely reviews all information on a topic, including the bad, to educate herself and become proficient when she is asked to write or speak on a particular topic. Yet Johnson’s conservative approach also includes Boulton’s view of breaking down barriers and including the elements that connect with today’s society.


Little has changed with keyboards, typing and the basic fundamentals of credible reporting except for the speed and cost at which information is delivered to the reader. In advertising and marketing, costly magazine ads represented by “analog” methods are replaced by digital Social Networking and pertinent, local information. 


To an end, opinion blogs and questionable news sources online are a dime a dozen. But organizations like TMZ that base their reporting on accurate facts that can deliver news at a faster, more interesting pace will continue to grow, while traditional formats dwindle and die. This news– rather, newz– scares the life out of conservatives that know they must either change or be swept away.

What do you say? Do you agree with the changes taking place in the wedding business and how they’re reported? 



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Pew Study Shows More People Twitter


By Paul Pannone

A new study by Pew Research concludes 13% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.

Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%).

Ashton Kutcher, representing a new generation growing up with Social Networking, talks to Larry King, about the race to a million followers. Kutcher won the race to a million and never looked back.

Since joining Twitter in March, 2009 I’ve watched the growth of Twitter and found the constant battle of old and new highlighted by the Ashton Kutcher vs. CNN race to one million followers a major boost for Twitter. Kutcher not only won the race  but now holds over six-million followers to CNN’s two-million plus. With 6.7 million Twitter followers and a sizable following on Facebook, Kutcher is one of the most socially connected celebrities in the entertainment business.

Since prevailing over CNN, Kutcher now tops the number of followers held by CNN by “Two and a half” times. Sounds like a good title for a television sitcom.


Not everyone “gets” Twitter, in fact most people found Twitter boring. But the new study by Pew reflects a revival in interest, as Twitter acceptance and use among socially active demographics increases. 

Speculation continues as to whether Twitter will find autonomy and a self-sustaining revenue stream or become another victim of consolidation. Regardless, one thing is certain; Twitter is growing and is here to say.


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