By Paul Pannone
Sources denouncing Get Married continue to come forward to tell of horrible experiences in dealing with the company, only to find out the result was not what they expected. In a story that dates back five years and continues to take on a life of its own, eWedNewz sources are coming forward to say they’re not surprised the company is folding.
Multiple sources name the New Year’s Eve wedding in Times Square as the beginning of the end for Get Married. But readers responding to the eWNz coverage say it’s also a turning point and how spending decisions for wedding marketing-advertising dollars will change. Marketing experts are expecting the change, as news of how exactly the Get Married failure happened. Most agree the days of free-spending other people’s money are over.
“I think a large percentage of the folks that rushed into the bridal world when they lost their corporate gigs or graduated university and couldn’t find a job will give up. It isn’t the “paved in gold” party all the time, recession proof industry they thought it was,” writes Christine Boulton in her Get Married piece.
The Get Married Times Square was a financial disaster from the word go. Our apologies to the happy couple and members of the wedding, you guys were great!
High-level sources at Get Married told eWedNewz the company paid Countdown Entertainment 250,000 dollars for the rights to stage the wedding in New York.
“It really was the last chance to turn the company around and make it practical to move past all the mismanagement and lost revenue; but it was probably too far gone at that point,” according to a Get Married Source speaking under anonymity.
According to ex-Get Married managers, sponsor’s that included David’s Bridal and others could not be convinced to pay the type of dollars needed to offset the cost to make the Times Square project cost-effective.
“All I gave were the tuxedos, I had no clue what the financial shape of the company was at that point,” said Maurice Silva of Formal Wear International in Florida.
Silva said he went with the percentages of getting his products placed but admits nothing really earth shattering resulted from his involvement.
“It’s the type of thing that you just don’t know until you look back and say, would I do it again? But I do know it sounds impressive to our little industry and might encourage some of them to step up and update some of the questionable products that are out there,” he told eWNz.
Silva is known for his marketing prowess and advertising talents, beating up publications he feels are dead or dying for better rates and value-added promotions. Mr. Silva told eWedNewz he was not particularly impressed with Get Married and underscored the fact he never would have paid a dime to have his products featured at the New Year’s eve event.
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