It’s Seminar Season; Will You “Double Your Wedding Business”?

By Paul Pannone

It’s the middle of summer and the time for seminars with cheesy titled events that began promoting themselves the day after the last one ended a year ago. With “Double Your Wedding Business” as the battle cry, eWedNewz discussed the claim with the Wedding Water Cooler discussion group asking over 30 members what one member asked us; is it legal to make such a claim?

Beware of seminars and sources that claim to hold the “secret” to success. There’s no secret; hard work and knowing your market are the key elements to being successful.

 

Wedding Planner, Diane Freeland, told other Cooler members,” I do not think they are legally claiming that you wedding business will be doubled by attending the Wedding MBA.  It is an attention getter or tagline like “Best Pizza In The World”. I (think) they are trying to attract attendees, plain and simple. They are not guaranteeing that your business will double.

If I attended and my business did not double, can I file a lawsuit based on that line- don”t think so. I think hey are saying that the conference can provide you with the tools to double your business.  Some may and some may not So, should they say “Potential to Double Your Business” to play it safe.  Potential is not really a “buzz” word.”

Cooler members talked over valid points considering business maturity and, most important, whether a local market’s potential to allow sales volume to double exists. Specifics discussed among WWC members concluded the tagline’s meaning goes with a grain of salt.  

Wedding planner, Wendy Hartigan,  told the Water Cooler, “I agree with Diane.  And, I can’t imagine anyone that would believe their (wedding) business would double just because they attended. I know some of the people that attend this conference and speak – I know I wouldn’t learn anything from any of them! Maybe it is just an excuse to raise money “for a good cause” and to have a vacation full of wedding experts.”

Esteemed speakers scheduled to appear at the event includes Bill Heaton of Great Bridal Expo. Heaton and other members of the Water Cooler support industry events that give “take away” information” to vendors that invest time and money to be part of such wedding industry gatherings.

“Clearly, there is much more to this but I essentially agree with Diane. Personally, I know of several instances where a business owner has significantly increased their business revenue by putting new ideas picked up at one conference/seminar or another; MBA is just one of those,” said Heaton.

 

Bill Heaton, an avid proponent of face-to-face marketing and wedding industry icon, believes in pressing flesh.

 

Steve Lang of Mon Cheri also believes in the power of education. For Lang there is a direct correlation between the success of his accounts (stores he sells to), their general health and ability to buy.

“I have been teaching stores for years and it works. I just invested in a 3 acre facility to create the Bridal and Social Occasion University. Why would I do this? Education works and is an investment that pays dividends over a lifetime. I have been conducting this  three-day seminar for years all around the country and have put thousands of people through with great results. Because of the results I now have a permanent facility to teach stores and offer accreditation to owners and staff. You see, it is all a circle; the most advanced nations became that way through education. I invest so much in my stores because it is an investment in myself and my employees as well,” feels Lang.

Lang told eWedNewz this year’s seminar is in Atlanta December 5-7 at the Bridal Mart. Afterwards monthly seminars planned in Mon Cheri’s new facility will begin.

eWedNewz watches the growth of targeted events bypassing “industry” formats. An example includes the more focused approach by Kelli Gonzalez. Gonzalez, supported by manufacturers that want to see healthier stores in the same way Lang approaches his business, has heavily promoted an event in August in Atlanta. The event will draw independent formal wear operators wanting to see new lines and buzz items from all over the country.

“It doesn’t matter whether I get the message across or my competition, as long as the right message of marketing and advertising reaches the store owners,” according to Gary Swartz of Perfect Wedding Guide. “I too lose money staging these events but I always hire speakers that give attendees good take away product and feasible information. That’s why I hired dynamic speaker, Christine Boulton for our next seminar,” he told eWedNewz. 

As always, we continue to warn business owners to choose their seminars and where they invest hard-earned dollars wisely. The fluff and fairy dust that once fleeced business owners is dwindling but we are still investigating allegations of how wedding personalities posing as “mentors” are unable to deliver on claims– while prospering on the hopes and ignorance of unsuspecting upstarts.

 

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2011

Wedding Planner Sticks to Original Plan; Brides Not Allowed

By Paul Pannone

The word “wedding” is synonymous with bride; the event is all about the bride and rightfully so. But eWedNewz  watches the emerging trend to defend the rights of the groom; not that they need defending but simply put, they’ve not had any rights until now. Groom’s thoughts and feeling have traditionally been squashed by the bride and her mother, particularly if the bride’s parents paid for the wedding. But according to recent information, that is changing now that couples are funding their own weddings.

But does it make good business sense to direct all the attention to the groom in any part of wedding planning? It depends on who you ask. For the most part traditional thinking planners take the findings of major wedding intelligence like Great Bridal Expo and find reasons not to carry out the findings. CEO of GBE, Bill Heaton, gave a strong statement in favor of grooms getting more involved in wedding planning. Heaton told eWedNewz of a rising participation rate (up to 40% in some cities) and greater response in all facets of wedding planning.

Should brides be allowed into a groom-only event?

 

eWedNewz learned of a case where one planner is sticking to her original idea to give total attention to the groom; a move contested by a partnership overture that suggested the bride somehow be included. Diane Freeland of Events of Sophistication recently launched a groom-only project called Cigar & Cuff Links with the idea of not having brides anywhere near the event.

“That’s what makes it unique and special for the groom– only. I’ve been contacted by companies that want to partner in the project but want me to change my idea and include brides,” she told eWedNewz.

 

Freeland’s thoughts were posted in the Wedding Water Cooler for comment to see what other members thought. Nearly all supported her decision to stick to her original idea based on the fact there is so much attention given to the bride already. To include her in any shape or form would water down results, according to the replies.

In the same trenches as Freeland, wedding planner, Khalilah Olokunola advised, “Grooms are an untouched market for shows and for most of the industry with the exception of tuxedos. We’ve assumed for too long that they didnt want to be involved but this past weekend’s event proved me wrong. Most of the planning was with Brian; the groom who wanted his own area signature to his career and likes, so the cocktail hour was all about him. Some of the touches - the drink– was called the badge- made with coffee and Kahlua paired with a on site donut bar and yes he is a cop! This is becoming more of a trend; and when the groom doesn’t want it, the bride wants something special for him!” according to Olokunola. 

 In marketing and advertising, Freeland’s decision is supported by statements from Sheryl Davies and Jim Duhe, both in the media business.

Davies said, “Keep the project limited to Grooms only. Brides do their thing and they still don’t come to shows with the numbers of grooms-to-be we are told are helping them plan their weddings. Make it a classy, exclusive event with lots of sizzle and do a lot of promo and if you build it they will come. The key is to make it attractive and macho for the guys. (sorry but it’s a marketing fact) Do what you need to do to make them curious, special and engage them.

This is a new step forward in the wedding industry and guys tend to travel better in a pack of other males.” 

Duhe’s position  also favors sticking to the original plan, feeling there is too much attention given to the bride.

“There already are more bride/groom shows in this country than are countable.  Does the world need another one?  No AND Yes. I assume that Diane’s purpose in launching CIGARS & CUFF LINKS was to create something innovative and successful. Frankly, I haven’t seen a highly successful “grooms only” event before.  That doesn’t mean that it may not or can’t exist.  It’s just that I haven’t personally seen one. I don’t believe that a “grooms only” program is conceptually flawed. People who attempted it in the past may have had developmental problems or an errors in execution.  Maybe Diane has calculated a way around these issues.  If she has . . . congratulations!  Don’t change it to include brides — build upon it to create an even stronger “groom only” event.  There are many out here who will help you in any way that they can,” feels Duhe.

More applause came from planner, Marcinho Savant, that gave Freeland a thumbs up for sticking to her original plan.

“Sticking to one’s guns indicates integrity, courage, confidence, faith, grit and strength!  KUDOS! There’s a vast difference between sticking to one’s guns, stubbornly, endlessly and CHOOSING to hold on to one’s vision with bold, industry-changing bravery and mettle!  Clearly, Ms. Freeland BELIEVES in and trusts in her market analysis. She trusts in her vision and in her mission. Congrats to her bold foray into uncharted waters!  COWARDS NEVER THRIVE! I hope she makes a zillion dollars and claims her niche in the market.  BRAVA!

In a clear, concise voice, the Wedding Water Cooler learns how to stay ON TOPIC and give correct, lucid information to help its members and give wedding industry members a chance to weigh in on their conclusions.

Now it’s your turn. Should brides be included in a “groom’s only” project? Post your thoughts here or contact us privately at Paul@ewednewz.com or 516-312-0090

 

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2011 

 

An Older Generation Catches Up to Today’s Consumer

 

By Paul Pannone

If you think back to a time when life was simpler and you made a lot of money in the wedding business as you read this piece, let’s face it; you’re old. It’s alright being old, it happens to all of us. But what’s not alright is to think old or, according to some, to think at all. Times have changed and they’re never going back to what once was.

If you ask progressive thinkers like Sheryl Davies, a pioneer in the wedding business and the Canadian market, she’ll tell you,”Who would want to go back to those days? It was the dark ages compared to today. So things have changed– dramatically. That’s the exciting part that keeps me invigorated,” says Davies, well past the age of her current constituents.

Besides all he other obligations of running a marketing company, Davies, by choice, is responsible for organizing Blues Fest in Windsor, Ontario, giving back to the community that’s enabled her to enjoy success in the wedding business. An active Wedding Water Cooler member, Davies weighed in on the current discussion about how the market has changed.

Can you guess which one is Sheryl? It’s the one with the smile. Still can’t guess? Good, because nothing more than a birth certificate separates her from a new generation of wedding vendor-advertiser legion she’s able to connect with. 

 “The wedding business has been static for 20 years but it moved along and people married and were by and large happy with their suppliers and the products that were available to them for their wedding day.

When wedding TV shows begun, the middle class bride saw a world that she had never been privy to and flipped at the opportunity to be like “them” until she realized that weddings of that nature cost much more  money than she could ever fathom. These shows became a feeding-frenzy for every woman with a bridal dream since childhood.

When the economy tanked and borrowing was halted and people lost their jobs, they also lost the opportunity of hosting a lavish, celeb-style affair. No more 2nd mortgages to pay off for years to come. The velocity of money just stopped!

The complaints began when the unemployed decided to turn their hobbies into wedding services while quickly diluting the marketplace. Comparing apples to apples has become almost impossible because all they want to do is earn a dollar. Established good wedding professionals have been snookered by amateurs who are professing to be knowledgeable to that bride who knows nothing about this industry.

Weddings have always been a milestone. one which parents saved for until their daughter was of marrying age. Today, they aren’t contributing the total amount because their daughter is 30 years old and an adult.

People have lived beyond their means for 2 decades and it’s now coming back to bite them in the tush. This generation’s values have changed and they want it all but don’t have the means to pay for it.

Turning things around will take an attitude change in the brides and a cleansing of the wanna-be providers. It’s not major but it is certainly an adjustment. Most of my clients are happy with their business today but some may falter because of bad decisions, bad management and bad business practices. There is a regular culling of the herd, but it is more evident today,” according to Davies.  

 

 

“Now I think I’m going down to the well tonight and I’m going to drink till I get my fill. And I hope when I get old I don’t sit around thinking about it but I probably will. Yeah, just sitting back trying to recapture a little of the glory of; well time slips away and leaves you with nothing mister but boring stories of glory days.”

Bruce Springsteen

 

Celebrity planner, Samantha Goldberg, told eWedNewz, “The wedding business is, without a doubt, in a state of change. I don’t mean this in the negative sense . Those who have worn many shoes and have never needed new soles received a nice slap in the face. Those who have worked along with the various changes in the event industry/economy are the ones that will ALWAYS survive. Change sucks when you are doing well and have to change your entire program to meet the needs of a new customer. It’s all relative; the customer that used to pay for your yacht still does. The difference now is you must now work harder for it.”

 Samantha Goldberg’s career spans two decades but that doesn’t make her old. In fact, Samantha will never grow old. The earth and universe will decay and crumble around her before that ever happens. The same holds true for others in the Wedding Water Cooler including, Jim Duhe, Bill Heaton, Andy Ebon, Jacqueline Johnson and Christine Boulton. 

Experience intersects with upcoming talent that understand change must be embraced, not shunned. eWedNewz watches the interaction between the new and established and we’re happy to report the process works.

“This industry needs some serious education for new professionals a reality check for those in the business that feel they magically ‘made it’ in ’5 easy steps’. It takes a lot of continuing education, networking and really understanding business evolution and the wedding industry to stay  in business much less continuously have a ’6 figure salary’,” according to Dee Dee Newell.

The weeks and months ahead look promising, now that a forum of experts span the political gamut. Experts not restricted by the political corrective stigma found in every corner of the wedding business– and the planet.

Since May, discussions are no longer exclusively driven by crummy data studies cutting off the creative blood flow. Divides that separated a new generation of consumers from having what they want– and what they’re willing to pay for– may finally be bridged, now that common-sense and mutual respect discussions allow experts to agree and disagree freely. Governed by only one rule; NO RULES, is working and working well.

Thoughts? Post them here or contact Paul@ewednewz.com or 516-312-0090

 

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2011

Hey Grooms; “It’s Your Day Too!”

 

By Paul Pannone

Grooms of the world unite, as more of them want to get into the thrill of their big day. No longer are the guys simply showing up and standing at the altar like dummies. That will probably come after the affair. But in planning the big day, the boys are becoming men and seizing the moment by offering their ideas and wishes, along with their money.

As the news spreads, wedding planners wanting to seize their part of the market announce new programs that exclude the women. Leading the pack is new talent that find it difficult, if not impossible to break into a business governed by politics, fairy dust and at times, meanness.

One that stands out is Diane Freeland. We discovered Diane over a year ago; struck by her charm, wit and sense of innovation, we’re watching her grow. She’s written an article to go along with her announcement this week that shines the light on the groom as an equal part of planning the biggest day of his life.

 

 

By Diane Freeland

Some wedding trends come and some wedding trends go, but there is one trend that is almost certain to stay. During the past few years, grooms have really been stepping out of the shadow of the brides and taking a more active role in the wedding planning process to ensure that their wedding day is truly a day to remember.

In the past, the bride asked three things of the groom: shower, shave and show up on time for the wedding; and he was all too happy to oblige with these simple requests. But, as times change, so have the dynamics of planning a wedding. Women have become busier with careers, family or other obligations, so they are unable to devote as much time to planning the entire wedding themselves.

Industry professionals are reporting that an increasing number of grooms are becoming more involved and are enthusiastic about the wedding planning process.  Tywana Tyler, owner of Events Simply Beautiful, a full service event planning company in Maryland, states 40 percent of grooms are very involved in the weddings that her company plans.  Shelby Tuck-Horton, owner of Exquisite Expressions, an event planning company, also in Maryland states 75 percent of grooms are involved in the wedding planning.   She cites one reason as grooms are older, ranging in age from mid 30s to 40s and are paying for the wedding along with the bride.  Bill Heaton, executive producer of the Great Bridal Expo, reports that up to 40 percent of grooms are now attending their bridal expos. As a result, they have now incorporated a “Groom Pavilion” as part of the expo.

Traditionally, the bride’s parents were responsible for financing the wedding.  That is no longer the case, so grooms are going beyond selecting groomsmen and tuxedos and only being interested in the bachelor party. They are now interested in how resources get allocated and the overall success of the event. Grooms are also assisting with selecting vendors, running errands, making decisions and more important, taking some of the stress off of the bride.

Of course, there are some decisions that grooms still do not have much interest in, such as ivory or white, satin or polyester, hydrangea or cymbidium orchid. However, they are making more decisions when it comes to entertainment, site, transportation and menu.

As grooms are becoming more involved in the wedding day festivities, more emphasis and attention focuses on their needs. To show this emphasis, websites, articles, books, seminars and other events exist to cater to grooms and cover topics such as: personalizing their wedding attire, selecting special individualized gifts for the groomsmen, choosing quality vendors, delivering a touching wedding toast, staying out of trouble with the bride, planning the perfect honeymoon and having fun!

The design of the wedding reception is also taking the groom into consideration by inventing a “groom room.” Some brides surprise the groom with his special space while some grooms help customize the space, transforming it into a “Lion’s Den,” “Man Cave,” “Tuxedo Tavern” or whatever name he selects. His playground, designed with him in mind, can include rich, dark, lounge furniture, cigar and brandy bars as well as a gaming station complete with video games, darts, even a pool table—the possibilities are endless, and let’s not forget the groom’s cake, expressing his favorite hobby or sport. The groom, his attendants, family and friends will no doubt feel like men and little boys all on the same day.

Yes, the wedding will always be the bride’s day. But, it is important for grooms to now know that “It’s Your Day Too!”

Diane Freeland is a certified wedding planner and owner of Events of Sophistication, an event planning company servicing the MD/DC/VA areas. She is also the designer of “Cigars & Cufflinks”—It’s Your Day Too!, an event designed especially for grooms and their male guests.

For more information on “Cigars & Cufflinks”—It’s Your Day Too!, please contact Diane at dfreeland@eventsofsophistication.com. Feel free to visit the website at www.eventsofsophistication.com

 

Diane Freeland’s involvement with charitable events, including The Magic Wand Project helped many underpriveledged kids that could not afford dresses.

 

   

eWedNewz watches, as Freeland discusses possabilities that could bring national attention to grooms becoming more involved in wedding plans. eWedNewz will release more details, as they become available.

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2011 

Events of Sophistication Announces Cigars & Cufflinks for the Groom

 

By Paul Pannone

Growing interest in grooms taking an active part in wedding planning opens the door for wedding planners to discuss the often neglected (male) market and what appeals to them. Because couples pay for most of the wedding, the groom’s vested interest in money allocation becomes a primary reason they’re paying closer attention.

According to Sophisticated Groom Groom’s interest and involvement is at an all-time high; growing financial commitment creates active grooms. Discussions with Kevin Powell of Sophisticated Groom told eWedNewz, “They’re no longer just showing up, they are getting involved.” In the publication’s marketing materials they base their finding on information from sources that include the Association of Bridal Consultants, Bridal Guide, Fairchild Bridal Group “American Bridal Report”, Fairchild Bridal Group “American Weddings” Survey 2005, National Center for Health Statistics, US Census Bureau, The Knot, The Association for Wedding Professionals International, Bride’s Millennium Report: Wedding Love & Money, Bride’s magazine, Powell II the People Media, LLC, NPD Market Research and other credible sources.

Planner, Wendy Hartigan, and a rising  sources are writing about the growing involvement of grooms welcoming their response. Members of the Wedding Water Cooler say they’re taking a proactive stance to take full advantage of the trend by creating interesting programs designed just for grooms.

Diane Freeland of Events of Sophistication, a certified wedding planner, got her start in event planning more than 20 years ago as an administrative assistant at the Greater Baltimore Committee (GBC), an organization that plays an integral role developing Baltimore City’s business community. Today, Freeland is busy networking with others to service niche markets and was recently smitten by the growing groom trend.

This week, Freeland announced,”We  are pleased to announce Tuxedo House and Crowne Plaza Baltimore North-Hunt Valley as sponsors of “Cigars & Cufflinks” – It’s Your Day Too! – our specially designed event for grooms, future grooms and their male guests. Sorry ladies, this one is just for the fellas.”

 

Hmmm…. “too”…. Whatever happened to 50-50? Well, it’s a start at least.

 

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2011

Despite Bad Reports Experts Have Faith in the Wedding Business

By Paul Pannone

It’s long been thought the wedding business was recession-proof but the last three-years shows its health is directly tied to the economy. The sale of engagement rings tracked by eWedNewz in 2008 helped forecast the sudden drop in weddings through 2009, 2010 and partial rebound in 2011. But new information points to another dip ahead for the economy and more probable difficulties for the wedding business.

eWNz asked wedding experts in the Wedding Water Cooler discussion group how they felt about the news. Most agree the negative news will not bode well with most wedding vendors but nearly all said reporting should show a proper balance of information and reality.

Celebrity Planner Samantha Goldberg told eWNz, “I think you share the good, you share the bad.  Too much bad (reporting) can make the average contributor fall deeper with the thoughts of this business tanking– which it is not,” according to Goldberg.  Samantha shares her thoughts with other planners and experts in the grip, keeping an upbeat point of view.

Planner Sandra Aaron adds, ” I agree, you need to share both the good and the bad. To much negativity can contribute to making things worse because of the types of thoughts Samantha mentions; but on the opposite end, too much false encouragement can give people a rosy fairytale outlook that is a bit beyond reality regardless of how good things are. The fact is that when we’re dealing with business, so we need to think like business people. That  means looking at the facts and drawing our conclusions based on level-headed decision making, not pie in the sky or down in the dumps thinking.”

 

Planner Diana Freeland says, “I do agree with everyone; both sides of the coin needs to be shared. The wedding industry is just that — an industry — so there will be peak periods and low periods.  No matter what happens, the industry will continue to be a multi-billion dollar one.  That is evident by everyone wanting to cash in on it.”

 

Wedding analyst, Christine Boulton, continues to encourage reform, warning wedding vendors to make the necessary changes and adjust to the market. ” For some, it will help tremendously to know they are not alone. What is needed is some serious tools to deal with the changing landscape of bridal. I don’t just mean social media. I mean how to sell to an ever changing market. How to redesign not only your business but your approach,” says Boulton.

Experts in the Wedding Water Cooler discussion group share their thoughts and views on everything associated with the wedding business.

Part of the undertaking of the Wedding Water Cooler discussion group currently focuses on the changing role of the groom. Collective projects say the male portion of wedding plans represent an untapped market. Discussion members say even though the current economic news isn’t encouraging, identifying and leveraging new and untapped markets could boost sales and make up any shortfalls in the months and years ahead.

To be considered as a member in the group, contact me at 516-312-0090 or Paul@ewednewz.com

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2011

The Forgotten Part of Wedding Planning; the Groom

 

By Paul Pannone

Last week, as in most weeks of dealing with the male side of weddings, we received the usual S.O.S call involving disparaging information about tuxedos. This time it was from Ron Kahan, owner of Top Hat formal in Whitehall, PA. Kahan’s concern of yet another opinion by G.Q that said tuxedos are out are of course valid. But further research found a quote from G.Q’s Glen O’Brien a.k.a, The Style Guy, speaking words of wisdom. O’Brien’s statement of  “Tuxedos don’t go out of style; tuxedos are style” rings true in a response to the question, are tuxedos out?

The response does not quell concerns about the embattled tuxedo, or the forgotten groom. In the discussion group Wedding Water Cooler, women experts touch on what they feel are some necessary changes that must take place to keep up with how today’s groom differs from those of even a few years ago.

Diane Freeland, owner of Events of Sophistication in Baltimore, MD, told eWNz of plans to stage an event for grooms over a year ago. “I am in the planning process of hosting my first “grooms only” event called “It’s Your Day Too”.  Most expos, shows, etc, are geared towards brides.  However, as we all know, grooms are taking a more active role in the entire process. I will focus on various aspects of the wedding planning process as well as enjoying the wedding and really feeling a part of the wedding instead of being the one who just shells out the money,” she told eWNz.

Freeland plans to use grooming products, magazines, golfing lessons, even a honeymoon trip to entice men and get them even more interested in planning for their wedding. Agreeing with Freeland is Sheryl Davies of  The Wedding Guide in Windsor, ON. “I am thinking of the same but incorporating it into a non conventional bridal show. You can put in a man cave with a bar, golf simulators, phooz ball, pool tables, a flight simulator, some Harley bikes, a pull down screen with sports on it and make it like a stag and doe setting. Have a flair bartender for some showmanship and cater to what guys love: playing!” according to Davies.

Davies has been an avid proponent of getting grooms more involved and making certain they look like the male guest of honor on his special day. “He needs to be in a tuxedo to provide continuity with the theme of the day and the bride’s dress. There she’ll be in a beautiful, expensive gown; anything less than a tuxedo on the groom will fall short of excellence,” says Davies.

In less than a week the Wedding Water Cooler melds experience and the willingness to learn. Seasoned wedding analyst, Christine Boulton of Think Like A Bride offered suggestions on how Freeland could make the best use of resources. “Find out where your target market gets their info, what radio stations do they listen to in the car, what local alternative papers do they read; those are the places I would advertise. As for vendors for swag, try high-end barber shops, those are becoming more of a trend. Try local travel agents. Reach out to anywhere local that is popular with bachelor parties,” suggested Boulton.

Freeland sees her project in an innovative light, departing from the usual me-too event. “Oh, it is definitely not going to be a typical expo/bridal show. It is going to be a  “Groom Room” and the hotel that I am communicating with has a pool area that we will use for the cigar bar and drinks.  It is going to be a happy hour type event, but with a short presentation to cover various topics and give them the opportunity ask questions and interact with vendors,  I am hoping to get a magician and a belly dancer as part of the entertainment.”

Celebrity Event Planner Extraordinaire, Samantha Goldberg  added,” I love the ‘Grooms Only” idea. We did try this in NYC/NJ..I think there are some fabulous ways to incorporate the groom; the groom is truly waiting to be a part of the planning. Including the groom solves the “vision” for him and works in the bride’s favor. After all, it’s his day to gloat too!” says Goldberg. Goldberg too cites innovative ideas for the groom. “A  ‘Grooms Lounge’ with thick brown leather sofas, cigars (Cigar rollers) maybe a nice table, arrangements of Brandy snifters, etc. A ‘Man Cave’; I think this would be great for many things. It’s all very affordable if you have a starting point and you can slowly build that area into something very special. How about a Groom’s Show. It’s where the guys can see the cool new tuxes. They can try them on in areas are set up for lounging; cigar rollers, speciality drinks, the hottest new music and cool trends for the male,” envisions Goldberg. “The only thing excluded would be women,” she laughs.

We welcome your thoughts and suggestions. To be considered to join the discussion group please contact me at Paul@ewednewz.com or  516-312-0090.
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2011