By Paul Pannone
Several years ago on another format I covered a story involving the use of emails by vendors to brides registering at a bridal show. For the story I interviewed the highly respected email market expert for Emma, Jim Hitch. Hitch explained permission to contact the bride had to be obtained by each vendor and could not be blatantly blasted from the email used when the bride registered for the show. Hitch’s position was clear but further investigation and interviews with legal sources could not come up with a conclusive resolution to how it all works.
The story shot up the blood pressure of some major show producers who said they would reword and/or revamp how brides gave their permission to be contacted by the show exhibitors. By the strength of the story bridal show producers wanted to make sure they were well within the letter of the law.
A suggestion from Bitchless Bride to ladies who don’t want to be contacted; stay inside, lock your doors, draw the blinds and don’t give up your information.
That was the world, pre Bitchless Bride. Fast forward to a time where common sense replaces much of the legal jargon and the BB asks;
Well, how was the bridal event at the fancy hotel you attended? You were on the guest list, right? What about that cheeseball wedding expo? Did you win anything? No… but you entered that stupid raffle, didn’t you?
The question is part of the latest rant on the website and simplifies (perhaps oversimplified) the entire idea that brides cannot be contacted.
The post got thumbs up from limo and formal wear people, including Justin Willison, owner of JW tux in Nunica, MI. According to Justin;
“I get this all the time. They register at my store website then ask “Where did you get my cell number from?” Seriously? You typed it in on my website and checked the box “how would you like to be contacted as “PHONE” then provided a phone number. I get a couple a month from my leads lists from bridal expos or from dress manufacturers that have brides register, but the ones that really blow me away are the ones that register that way, on my site; then get pissed when I call or email them,” according to Willison.
Who’s right and who’s wrong?
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