By Paul Pannone
The wedding business continues to evolve and change, moving away from traditional and costly methods that no longer appeal to today’s couples. Several areas of the wedding business have been hard hit including invitations, replaced by DIY and less costly products.
Simple but elegant?
Distress in the business is being watched after the sudden failure and closure of Encore Studios in September. eWedNewz reported the company would not exhibit at the National Stationery Show back in May, sending up a red flag to the health of the company that ended in the failure. Unofficial statements from Brian Lawrence, a former employee of the company, told eWedNewz the owners would divert the money that normally was spent at the show to other more productive programs for their accounts. The statement proved false and eventually left accounts and consumers in the lurch.
eWedNewz has now learned other companies did not participate in the show over the past few seasons. Producers of the show are reaching out trying to recruit supporters to help bring back some of the lost exhibitors. eWedNewz obtained this letter appealing for help:
I thoroughly enjoyed seeing many of the Delegates during the May 2011 edition of the National Stationery Show. Your deep commitment to the Show and passion for our industry is inspiring, and it is a true privilege to have your advocacy.
Looking ahead to the 2012 National Stationery Show, it is our goal to re-engage many of the companies that have taken time off so that NSS can continue to showcase the breadth and depth of the social stationery category. Past experience has proven that when we partner with our loyal retail friends to work toward this goal, the mutual influence heeds results!
May I call upon you to be an ambassador in our efforts either through phone calls, e-mails or face to face conversations?
If you are willing to assist, I would provide a list of key vendors, contact information for them and some general talking points as a tool. I would ask you to identify the companies on the list with whom you have a relationship and would be comfortable calling. A quick phone call is all it takes to plant the seeds in these early planning stages. My team and I will follow up with each vendor in the coming weeks and months after we know the outcome of your effort.
I know how busy you are, particularly at this time of year. Let me say thank you in advance if you are able assist and accept my invitation to attend our flagship educational program “Future Conference” on Sunday morning May 20th.
eWedNewz is following up this story and welcomes your views.
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