By Paul Pannone
An ongoing poll of eWedNewz readers so far says websites are a vital part of today’s business. eWedNewz coverage of the problems with some websites and Social Media platforms raised questions about the credibility of all online media. Some extremists say websites are doomed because of the growing popularity of Social media. But on the wake of what appears to be a failure at Facebook‘s ability to outpace its over-valuation, current eWedNewz poll results could be right on target.
The failure of Facebook’s IPO proves no one is ready to abandon successful marketing that includes a website and slam their face into something that’s overvalued. You need both.
Currently only 22% of the poll say website importance is declining, while 46% say websites are as important as ever. Many business owners we’ve spoken with say consumers still look for a website for credibility. None denies they also look for a presence on Facebook, Twitter and if the ownership of the company shows up on Google. The most successful businesses are transparent and have a presence everywhere there are possible consumers.
Many business owners say they’re not comfortable building a fan base on platforms they don’t own. Many object to the unannounced and sudden changes on Facebook or having to follow their rules. None says they feel all Social Media platforms are stable, fearing more takeovers and consolidation in the future.
Successful business owners say their website if the hub for all proprietary information and consumers services and all other media feeds the traffic to the hub. If any one of the various sources that feeds the hub drops out, there are still others that could be used to fill the gap. No smart business owner says they want to be too dependent on any one, singular source of traffic.
Discussions with business owners say they pay close attention to where the traffic is generated through analytics. But many say they’re finding the benefits of communicating directly with their customers on Social Media, allowing their audience to share in positive information and feedback from satisfied consumers.
So far an ongoing eWedNewz investigation, supported by the poll, shows websites are important to any business. But the website is not a sustainable wedding business.
What do you think?
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