By Paul Pannone

In an ongoing story eWedNewz has learned more about how FLOW Formal Wear plans to support the Children of Fallen Soldiers Relief Fund through the use of Celebrity and world-famous brands. According to FLOW the company plans to dedicate a portion of its line every season to help the victims of military families who are struggling.

From the organization’s Face Book page Becky Campbell gives credit to sponsors who help families.

A recent interview with Becky Campbell, founder of the organization, said how grateful she was for the support. Campbell told eWedNewz she works 80-100 hours a week and does everything from stuffing envelopes, answering calls and emails and helping out victims with personal problems.

“It’s all done here, in-house, with very little outside help,” she told eWedNewz.

Campbell’s dedication and tireless work garners no salary and relies on the gracious giving of the public who recognize the worthiness of the cause. We asked how she connected with FLOW and what she thought of the Yellow Bow Tie Campaign.

“I received a call from Brian Weintraub and he asked me some questions; the next thing I know he offered to give money to the fund with some sort of connection to the TV program, Jersey Shore,” according to Campbell.

Further investigation reveals the charitable nature of Brian Weintraub of FLOW and his affinity for families left by military men and women who gave their lives for their country.

“It’s something that I give to and support personally and wanted to give our industry the opportunity to do the same,” according to Weintraub.

We asked him why this particular organization and he said it’s because of the high percentage of money that actually benefits the cause and doesn’t get swallowed up by administrative costs.

“That’s right; under the 5013c structure, I take no salary and only 3-8% goes to running the charity. The rest goes to the families to help them for the things they need to get by,” according to Campbell.

According to Weintraub FLOW will select a new Celebrity, Brand or line each selling season to represent the company’s Yellow Bow Tie campaign. This year two coats, the Honor and Pride were chosen.

“It was a natural fit because Mike Sorrentino of Jersey Shore also donates to similar causes and he offered to help promote the campaign because he believes it’s a good thing to do, that’s why I asked him to help us. Because of our ongoing relationship he agreed, plus we welcomed having millions of his fans hear about the campaign and hopefully give to the charity,” according to Weintraub.

eWedNewz asked Becky Campbell what she thinks.

“Oh my; I know he is very popular on television. But we are a small organization and don’t want millions of dollars for fear of losing that one-on-one connection with the people we help. We do it this way because we want to,” she says.

eWedNewz asked Weintraub what he thinks.

“First, let’s get the money collected for the organization. That gives them options. We will see what they decide, when that happens,” he smiles.

eWedNewz continues to watch this story and will report the updates, who donates and how it all works out in future stories.

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