FOR IMMEDIATE RELEASE
ArtCarved Unveils 2012 Limited Edition
May 2012. ArtCarved Bridal will announce the 2012 Limited Edition engagement ring and matching ladies diamond wedding band during this year’s JCK show in Las Vegas. Continuing on the successful Limited Edition program, ArtCarved will only make a limited number of the individually numbered series and offer them to select authorized dealers beginning this fall. Limited Edition jewelers will be identified on the ArtCarved website www.ArtCarvedBridal.com.
The 2012 Limited Edition ring is handcrafted, including an exquisitely designed two-tier diamond halo setting and diamond shank, creating a graceful and glamorous look. Inspired by the Peony flower, one of the most majestic and lush flowers in the world with seasonal blooms that are treasured by many, the alluring 2012 Limited Edition also showcases lush layers similar to that of the cascading petals of the Peony – a look that is destined to be desired and adored.
Named “Flora” after the goddess of flowers, the 2012 Limited Edition engagement ring features a 1ct. center stone with another ¾ ct. in side stones. Available in 18K, 14K, Platinum and Palladium, the Limited Edition package includes five sister style engagement rings and matching diamond wedding bands, all meticulously set with 60/60 cut diamonds to maximize their intensity and brilliance.
“Our Limited Edition series has been an overwhelming success” statesJonathan Goldman, CEO of Frederick Goldman, Inc, the parent company of the ArtCarved Bridal brand. “These very select pieces provide brides a great option if they’re seeking a ring that’s truly unique and not available to many other women.”
The 2012 Limited Edition ring will be featured in a national advertising campaign as well as highlighted on www.ArtCarvedBridal.com.
ArtCarved Bridal, a division of Frederick Goldman Inc. is one of the most recognized and influential names in bridal jewelry. Since 1850, this all-American brand continues to demonstrate the same passion for quality and innovation that has led the bridal market for over 160 years. Known as a modern classic, ArtCarved’s exquisitely crafted, timeless designs are available in a variety of precious metals including Platinum, 18K and 14K white and yellow Gold, Palladium and contemporary metals.
About Frederick Goldman
Frederick Goldman, Inc. is one of the largest manufacturers of bridal, wedding and men’s jewelry in North America. Their leading brands include ArtCarved Bridal, Keepsake, Goldman, Diana and Triton.
For additional information contact Tom Tanner, Senior Vice President, Marketing & Communications at firstname.lastname@example.org or 212-807-2120.
By Paul Pannone
A feud between Scott Kay and Frederick Goldman continues to simmer, sometimes getting hot enough to melt the super metals they’re fighting about. The mere mention of the word tungsten sends Scott Kay into fits of rage, as the 6’6″ monster of a man can hardly contain himself.
But tiny had to refrain from his unabashed bashing, forced to follow a guideline by the FTC where unsubstantiated claims could no longer be made against his competitor.
Broken ring or broken promise? Sources tell eWedNewz Scott Kay could be at it again, making claims that do not comply with a recent FTC ruling.
Since the ruling, things have settled down but a Press Release by Frederick Goldman, inc. this week got jewelry sources saying the litigation is ongoing and could ramp up again.
Head of marketing at Frederick Goldman, Tom Tanner, talked about the Press Release; how the company is raising standards of operation and expectations from retailers involved with the ArtCarved brand.
“People today have higher expectations and we owe it to them to make sure they’re receiving the very best quality and service possible,” said Tanner.
On the Scott Kay issue, Tanner told eWedNewz he was unaware of any changes since the FTC ruling but would find out about any details or status updates.
In our recent inquiries, Scott Kay spokesmen defer to a Press release they put out in October, 2011, saying they did not wish to say anything beyond the information in the release.
The tungsten carbide story was one of the biggest covered under a different format prior to May, 2011. Consumers interested in buying tungsten carbide wedding rings to save money during the worst economic collapse since the Great Depression got pro and con information about the products, helping them to make a better informed purchasing decision.
All Rights Reserved
FOR IMMEDIATE RELEASE
ArtCarved Bridal Reduces Dealer Network
New York, NY, January 16, 2012
ArtCarved Bridal has announced a re-alignment in distribution strategy, which will include modifying its current list of authorized retailers.
“ArtCarved Bridal is a 160 year old brand that continues to grow. Our strategy is to maintain and support this growth by focusing on strengthening our network of Authorized Dealers. To accomplish this, we need to partner with retailers that best represent the ArtCarved Bridal brand experience” explainsJonathan Goldman, CEO of Frederick Goldman, Inc, whose company markets the ArtCarved Bridal brand.
Changes in ArtCarved Bridal’s distribution are currently being implemented in the United States and are effective immediately. Retailers identified as underperforming will be notified they need to develop an improvement plan or will no longer have access to the ArtCarved brand and cease to represent themselves as an ArtCarved Authorized Dealer. In the case where distribution privileges are taken from a retailer, the overall process includes taking all related measures to disassociate themselves from the ArtCarved Bridal name and trademark, including the removal of all product, displays and signage.
ArtCarved continues to be one of the most recognized and influential names in bridal jewelry. In addition to the classic styles of this timeless brand, ArtCarved continues to develop on-trend designs and special Limited Edition rings in a variety of precious metals including Platinum, 18K and 14K Gold as well as Palladium. ArtCarved also offers strong, bold, fashionable designs for men available in precious and contemporary metals, such as Tungsten Carbide. Known as a modern classic, ArtCarved displays the same spirit and style that have been synonymous with quality, innovation and leadership in the bridal market for over 160 years.
About Frederick Goldman
Frederick Goldman, Inc. is one of the largest manufacturers of wedding, bridal and men’s jewelry in North America. Their leading brands include ArtCarved Bridal, Keepsake, Goldman, Diana and Triton.
For additional information contact Tom Tanner, Senior Vice President of Brand Management and Marketing at email@example.com or 212-807-2120.
By Paul Pannone
A story that is nearly two years old was called “old news” by a spokesperson at Frederick Goldman, Inc, dismissing any further discussions regarding the recent FTC ruling closing an investigation.
Tom Tanner, Vice President of Marketing at FG, was more than willing to talk with eWedNewz about the decision, providing information and Frederick’s side of the story. In 2010 FG was reluctant to discuss the assault by Scott Kay denouncing Tungsten as a practical material for the lifetime requirements needed for an emotional item like a wedding band.
“The decision speaks for itself but I can say our sale of tungsten wedding products continues to grow. We’re letting decisions like the FTC ruling, public acceptance and support of our products be our guide,”according to Mr. Tanner.
Tungsten wedding bands are ubiquitous in the market. Sale of tungsten products have continued to grow in spite of the crusade launched against them by Scott Kay.
Tanner maintains the growing demand for his company’s products and cites data provided by TheKnot.
According to the Knot, Tanner told eWedNewz, “ Tungsten Carbide sales represented 19% of men’s wedding band sales in 2009 and has grown to 27% based on their 2011 study.”
In an unexpected turn of events spokes people at Scott Kay have backed away from wanting to discuss the FTC findings and claimed we’re misinformed. Dan Scott, that holds a similar position as Tanner, failed to return calls and emails from this newz source wanting to balance the story. Instead, Scott referred us to the company’s web site , refusing to say anything beyond what was already released by them:
New York, NY– September 21, 2011 - After six months of research, The Federal Trade Commission (FTC) completed its investigation of certain advertising claims made by Scott Kay Inc. and has determined no action is warranted. The National Advertising Division of the Council of Better Business Bureaus (NAD) referred Scott Kay Inc.’s advertising to the Federal Trade Commission after the company declined to participate in a NAD proceeding. The NAD and FTC inquired about Scott Kay Inc.’s claims in advertising, point-of-purchase collateral material and personal demonstrations following a challenge by Frederick Goldman, Inc., a primary supplier of tungsten carbide wedding rings to the jewelry industry. Claims that Scott Kay, Inc. defended from an attack by Frederick Goldman include:
Tungsten carbide wedding bands are not solid.
Tungsten carbide wedding bands are “at risk of breaking, cracking or shattering” in ordinary consumer use. www.youtube.com/watch?v=IjTwmBxYN8o
Tungsten carbide is a not a practical metal for use in bridal jewelry.
Scott Kay’s BioBlu27™ Cobalt wedding bands are scratch-resistant.
Scott Kay’s BioBlu27™ Cobalt wedding bands are 4 times harder then platinum.
Scott Kay’s BioBlu27™ Cobalt wedding bands can be removed safely with equipment available in most emergency medical facilities.
The FTC agreed to close its investigation and Scott Kay, Inc. has agreed to ensure that the company will not make expressed or implied claims that tungsten carbide wedding bands are fragile
unless the company possesses adequate substantiation for such claims. Nothing in this agreement precludes Scott Kay, Inc. from using the word “brittle” as associated with the hardness factor of Tungsten Carbide as substantiated. Scott Kay, Inc. will refrain from making unsubstantiated claims about the environmental impact of the manufacturing process for BioBlu27™ cobalt rings. (For a copy of the FTC letter, please visit: www.ftc.gov/os/closings/110823scottkay.pdf
“I will continue to demonstrate my strong conviction to the jewelry industry in disclosing the confusion and clarity of the performance of tungsten carbide for use in wedding bands,” stated Scott Kay, CEO. “As new contemporary metals are introduced into our industry, especially non-molten metal, such as “cemented carbides” (cemented metals) it is our fiduciary and moral responsibility to test and substantiate all claims, and then release the findings and facts. Fact: Tungsten carbide is brittle. We can’t be afraid to admit and represent the truth. Wedding bands should never be at risk of cracking, fracturing or breaking.”
eWedNewz has bypassed Scott and is reaching out to Scott Kay, the owner of the company for further comment. I interviewed Mr. Kay in New Jersey in 2009 where he was very vocal and passionate about getting his message out.
So far there has been no reply. eWedNewz continues our investigation into the story and welcomes any input you have.
Please post your comments here or contact us privately at Paul@ewednewz.com or 516-312-0090
eWedNewz All Rights Reserved 2011
By Paul Pannone
A story that dates back to 2009 involving allegations by Scott Kay against tungsten carbide wedding bands is shifting back into the favor of Frederick Goldman, Inc. The company is one of the largest manufacturers of bridal, wedding and men’s jewelry in North America and was accused of having faulty products that cracked, broke and left consumers without “the ring” they wore on their wedding day.
Scott Kay’s crusade against Tungsten wedding bands is all but over, according to the FTC.
The story originally began when a survey by The Wedding Report said alternative wedding rings at lower cost were becoming sought after because of the higher cost of materials and a tanking economy. The survey conducted in 2009 suggested brides and grooms were cutting back on spending after the troublesome economic conditions and series of housing and financial troubles that occurred in 2008.
A story we did included interviews and information supplied by Scott Kay alleging the tungsten product did not perform to “forever” expectations. Attempts to interview Frederick Goldman were unsuccessful and a very aggressive– even impressive– argument given by Scott Kay, including it’s owner, all but convinced the public that Tungsten required Viagra.
Scott Kay went on a crusade against Tungsten wedding rings but a recent finding by the FTC said the following:
“Scott Kay has agreed not to make express or implied claims that Tungsten Carbide wedding bands are fragile and to refrain from making unsubstantiated claims about the environmental impact of the manufacturing process for their Cobalt rings.
Earlier this year,Scott Kay, Inc. was investigated by the National Advertising Division of the Council of the Better Business Bureaus (“NAD”) and asked to substantiate questionable claims regarding Tungsten Carbide rings. Scott refused to participate with NAD in their investigation to determine the truthfulness in their advertising and promotional activities.
As a result of Scott Kay’s refusal to participate with NAD, the investigation was immediately elevated to the Federal Trade Commission (“FTC”) for possible violations of Section 5 of the Federal Trade Commission act, 15. U.S.C. § 45. The claims at issue included representations implying Tungsten Carbide wedding bands are at risk of breaking, cracking or shattering in ordinary use as well as a claim that the manufacturing process for Scott Kay’s Cobalt wedding bands is completely green from start to finish.
Based on Scott Kay’s agreement to 1) ensure the company will not make express or implied claims that Tungsten Carbide wedding bands are fragile and 2) refrain from making unsubstantiated claims about the environmental impact of the manufacturing process for Cobalt rings, the FTC has decided to close their investigation, although the commission reserves the right to take further action as the public interest may require.
Tungsten Carbide has become one of the most popular contemporary metals used in wedding bands. As one of the hardest materials used in the manufacture of rings, behind a diamond on the Mohs Scale of mineral hardness, Tungsten Carbide is also the most scratch-resistant metal on the jewelry ring market. Tungsten Carbide rings are protected by eight patents.”
Calls to both Frederick Goldman and Scott Kay have so far not been returned. Our own eWedNewz independent investigation continues.
All Rights Reserved