Golden Globe Awards Confirm Tuxedos are Back– or are they?

 

By Paul Pannone

 

The subjective nature of award shows hit some sort of new height last evening, as the 69th annual Golden Globe awards spanned several generations of actors, actresses, dresses, hairstyles and men’s fashion. Advances made in speech freedom tethered back this year, as Ricky Gervais got a muzzle. New checkpoints in how to act in public could finally be arriving, now that the boundaries of behavior and how to properly dress are defined, forcing others to follow.

 

At 74, Jane Fonda looks stunning.

 

The women looked terrific in gowns– even the older ones. A 74 year-old Jane Fonda looks like she could step back into her role as Barbarella  (kind of)– but she did look great. Most of the women did.

 

Tuxedos are making a comeback, according to fashion experts. But are they really? Some say they were never gone. Whether you’re like George Clooney and can afford to own Armani, Zegna, etc., or the average man on the street that rent’s for $150 dollars, new tuxedos in better fabrics– in recognizable brands– are becoming popular.

 

The  show was a dud, according to some watching and commenting on Face Book. There were too many awkward moments, blurred by rambling thanks by celebrities that couldn’t find their way off the stage when they were finally through. But all-in-all the show was a typical awards ceremony and recognition to the work of the beautiful film people of Hollywood.

In the world of men’s formal fashion the usual calls and emails after an award show were very enthusiastic claiming tuxedos are finally back in full force. In real-time Face Book was full of positive remarks about the men in tuxedos and the return of the bow tie. Those that make a living from penguin suits finally had something to cheer about, after years of decline.

But the usual cynical remarks from sources that know better than to trust in the common sense of the People of the Tux cast a negative  connotation on the optimism;

“What do all of the photos in this collection have in common?  ALL of the men are wearing formal wear.  ALL of the men are wearing bow ties.

Question:  Will men’s formal wear specialists take advantage of these photos?  Will they print them out and use them in window displays?  Will they print them out and keep them in a binder in the store?

Answer:  No,” writes Fashion expert and tuxedo critic, Jim Duhe.

According to Duhe the People of the Tux let too many opportunities slip away and don’t do enough to promote the positive aspects of what he calls the art of wearing formal wear.

“I’m picking on them because I’m a bully and they never fight back.  I’m picking on them because they are like donkeys — you have to hit them over the head with a two-by-four to get their attention.  I’m picking on them because they have no leadership.  I’m picking on them because maybe they will understand that there are opportunities for them.

Men’s Wearhouse has one-third of the tux rental business — more than any other specialist.  It may be accidental — but Men’s Wearhouse is the ONLY rental specialist that has a print ad campaign.  Men’s Wearhouse also has a TV ad campaign promoting tux rentals for weddings.  Men’s Wearhouse also has a solid web site.  Men’s Wearhouse also does promotions on Twitter and Facebook.

If Jos. A. Banks ever gets it’s act together, it probably will have similar campaigns.  Maybe that will take another 10% away from the pool of customers.

Are independent specialists waiting for a sing from God?  If they are, this may be it,” he feels.

Duhe’s job of haranguing is working, as local stores wake up and take it upon themselves to start promoting tuxedos and not waiting for something to happen. Old-timers that say they’re waiting for the cycle to come back could finally be realizing that nothing will happen until they make it happen.

“The use of tuxedos declined because the industry stopped advertising them. The tuxedo industry allowed anyone to say anything they wanted and spew their opinions, knowing they would never be challenged. Suddenly, that is no longer the case,” according to Duhe.

Formal wear veterans feel the departure of bow ties and greater use of the long tie since 2000 led to the decline in tuxedo use. But according to an emerging  generation of formal wear experts bow ties were always available– consumer taste changed and that’s why bow tie use (and tuxedos) declined.

Now the same sources say tuxedos are updated to better connect with the changes in consumer demand.

 

From fashion forward styles to classic looks; bow ties, long ties, even no-ties, tuxedo use is up and expected to continue gaining popularity, as celebrities show wearing them is fashionable.

 

 

 

 

eWedNewz

All Rights Reserved

2012

The Week of October 3rd in Review

By Paul Pannone

The tuxedo turns 150 years-old this weekend and is undergoing a makeover led by the premier manufacturer of men’s formal wear, FLOW formal. FLOW makes top news after tapping Celebrity star, the Situation, who has become the updated poster person for what’s new and fashionable in tuxedos.

The collaboration made top newz this week, as FLOW unveiled images taken in New York that show a side of the celebrity that was unexpected. The images put to rest incorrect expectations of what the line would represent, instead showing updated fit, style and fresh approach to tuxedo rentals for the next 150 years.

 

 

To many, George Clooney is still the epitome of class and style. Clooney is class in a tuxedo.

 

Just because the tuxedo is now 150 years-old doesn’t mean you have to wear styles that are as old. Unscrupulous stores are caught renting garments that are decades old, fooling consumers with expired and fictitious names. Major brands like Calvin Klein and Ralph Lauren get credit for propping up the business for the past five-years, as the tuxedo gets set for a turnaround.

Get Married is looking for a partner to share the decline in advertising support and revitalize a business that ran into tough times. CEO of the company, Anita Brady, refuses to answer questions about what is happening. eWedNewz learned Get Married handed back money to unhappy advertisers in hope of reestablishing relationships at a later date.

Associated stories involving the unexplained shutdown of Encore Studios that left stranded vendors and brides without invitation orders remain of interest, as their weddings approach.

 

 

eWedNewz

All Rights Reserved

2011