FLOW 2014 Images and Videos Rock the Tuxedo World

By Paul Pannone

Since kicking off their 2014 campaign featuring the world-famous Coney island in Brooklyn, New York, The tuxedo world has seen and felt what’s been lacking in the business for decades: excitement. The tired tuxedo business has been beaten down by lower marriages, more competition and the general decline of formality since its peak in 2000.

FLOW launched their 2014 season at Coney Island last month. The images and product styles were well-received at industry trade shows.

It’s been over a decade of finger-pointing where manufacturers blame retailers for not buying and supporting new products, while retailers say there’s been nothing to buy. Redundancy and lack of innovation in style creation, leading to lack of advertising and marketing leads us to the current condition of a very ill business. That’s the bad newZ; the good newZ is that it’s changing. For some– they’re called front-runners– it’s already changed.

The world got its first look at FLOW’s 2014 Campaign last month. But This newZ source is preparing to announce a new designer known world-wide that will elevate the use of men’s tuxedos even further.

Excitement is building from eWedNewZ media sources who will only tell the truth. Jane Fort of Hurst Publications is a big proponent of formal wear for the men to go with new dress styles by magazine’s advertisers. Jim Duhe of Bridal Guide, also a big supporter and friend to formal wear, told eWedNewz he’s excited to see the new campaign.

“These images (and now video) are great; I cannot wait to share them,” Duhe told eWedNewz when FLOW launched 2014 last month.

Duhe and other members of the Wedding Water Cooler say they share in the excitement. Dorinda Duclos, wedding industry personality and member of thew cooler has also taken a liking to the business and manages to talk about tuxedos every Friday on a morning online show called Black Tie Follow Friday; a virtual gathering that includes music, food, laughs and fashion.

“How boring would it be if we didn’t have tuxedos?” Dorinda said when conceiving the weekly show.

Other esteemed members of the cooler including Steve Lang, owner and CEO of Mon Cheri, has actively been involved in promoting men’s formal wear. With popular brands including Tutera, Tony Bowls, Kathy Hilton and Ireland, James Clifford and others, Lang knows the importance of having a groom look his best on the biggest day of his life. Lang’s noted role in fighting online piracy and working together with other wedding industry groups earns him a special place in the wedding apparel fashion business and its well-being.

Active support given to the tuxedo business over the past two years is not by chance. Daily discussions involving the troubles facing the business, including the ongoing use of expired (I’m being kind) merchandise has hurt the business and will continue to do so unless the mentality of the store owner changes to meet the demand of consumers. Which brings us to the fun part of this story. 

Jacqui Wordsworth of the WWC had this to say after seeing the video by FLOW. “Paul, that video is awesome and I’m guessing you chose the music!  Great, Great, and Great.  and it’s geared to please the female mind, which generally decides where her man is getting his tux.  it has manly pleasing features too, don’t get me wrong.  Data states that women buy differently than men do; with the background and surroundings being more important than the real product. Sort of a product with the feeling of the ad….so major score for FLOW.  our business is all about buying the feeling, and your commercial hits the nail on the head.”

Wadsworth is a successful bridal retailer for many years and is well-aware of the difficulties in running a retail operation. In further discussion Wadsworth is exploring new ways of how tuxedos– owning them to rent in her store– will help compliment her dress business.

What do you say? Are tuxedos on a comeback road to recovery or on skid row?

 

 

eWedNewz

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2013

The Week of April 2nd in Review

 

By Paul Pannone

The past three weeks of newZ, dominated by the war waged against websites, has the wedding industry concerned with the growing path of ruin left by foreign sources who do not play by the rules and have no regard for the outcome. Decades of sending American manufacturing offshore and partnering with foreign countries empowered them to come back and haunt us. The devastation has reached epidemic proportions impeding on the strongest American manufacturers that are combining to take action.

The top eWedNewz story for the past month includes a list of suspected websites that sell knock-off dresses being read by the industry and consumers alike. eWedNewz coverage of the story warns consumers of impending trouble, as we dig deeper into horror stories sent to our attention.

From the wedding industry side manufacturers are organizing to wage war against a faceless enemy. The movement, led by Steve Lang, called out to fellow manufacturers to raise awareness and funding for the war against the growing problems.

So far in a little over a month, Lang has managed to raise nearly $300,000 dollars in hard cash and resource commitments and rally a fragmented industry. In an unprecedented move major media sources met in New York  to learn more about the campaign and what they could do to help.

Along the way Lang’s campaign is criticized by a very small part of the business, as he revealed the movement would continue beyond the limits of the dress business.

In an eWedNewz exclusive Steve Lang feels the Wedding Industry could be united to pool resources and create benefits beyond just fighting off shore foes.

As eWedNewz continues to service consumer demand for information, formal products in both men and women categories are helping celebrity brand products like the Situation, directing them towards the updated products. As the women finished up gown shopping for proms last month ongoing promotions involving tuxedos shows a renewed interest for the iconic look that suffered steep declines since 1999.

Also high in eWedNewz reader interest is online sale by manufacturers.  The Dessy Group story weighed heavy in the industry forcing its owner, Alan Dessy, to abandon his role as a hiding figurehead of the IBMA organization. A current poll shows voting readers frowning down on online sales and finally sending a clear message to manufacturers that try to justify their actions.

In the weeks ahead eWedNewz will unveil more information we’re fact-checking and, as always, are here to answer any and all questions you may have.

eWedNewz

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2012

Communication is Key when fighting the Enemy; Lang keeps the world updated

By Paul Pannone

Transparency and up-to-date information are the keys to success, as shown by the leadership of Steve Lang at Mon Cheri. Lang never skips a beat when it comes to grabbing a telephone, microphone or a keyboard to communicate with partners, staff and even reporters; answering any and all questions with total accuracy and openness, whether the news is good or bad. If the progress is good, he moves on. If the news isn’t so good, he stops and fixes the problem in real-time.

 

Companies outside the dress manufacturing business are pledging their support to Lang’s Campaign.

 

In an ongoing eWedNewz story, Steve Lang has risen to the top of the wedding gown business because of his ability to rally resources and skip over stupidity. Lang admitted his discomfort with the IBMA structure and inept nature: to talk for years while foreign intruders destroy the industry.

In his latest update to the business he writes:

Dear Industry Partners,

This is an update on what has happened recently

1. Meeting with Head of Legal at FedExTook place today at 11am Attended by me and attorney Craig Hilliard. FedEx has committed that as soon as we receive a court or a Customs ruling that these sites are breaking the law, within a day all these shippers will be closed off and their accounts closed. We expect the same cooperation from UPS and that meeting should take place this week. DHL and other common carriers will have to respond in kind.

2. Mr Hilliard will be in contact with US Customs and the courts to generate the protection we need to enforce the shippers and the pay sources such as Paypal, etc., to comply.

3. Stark and Stark will have a website set up by the meeting in Chicago that all parties will be able to utilize to help in this effort. It will update what is happening and be a clearing house for the effort.

4. A meeting has been set up for April 4 in my NY showroom for the press. Conde Nast,  For  the Bride, Bridal Guide, The Knot, Martha Stewart, Munalucci Bride , Hearst have been invited and most have already confirmed.Today I will invite other press as I did not have all emails of everyone at home last night.

Today BrideClick,  Wedding Wire and others will be invited.  I will help the press create uniform messages to put in the field in print and digitally to educate the consumer.  We will spread the work out to as many places as possible including news sources out side of our industry.  I will ask the press to use a consistent message and dedicate space to prom, bridals and other categories.I will bring a layout artist from my art department to help with concept sketches for ads.  I will add PR support through my PR agency.

5. Donations continue to come in from manufacturers, retailers and sales people.  Pleased about this.

6. Stark and Stark will also help with reaching out to political figures.  I suggest everyone contact their local representatives and congressmen as well informing them of the need for attention to this matter. It all helps as you never know who in congress is on a commission with customs officials.

7. I will continue this effort and will keep everyone informed.

Please make a point of attending the meeting at 11 am Monday of next week in Chicago. If you cannot attend the meeting, send someone please. It is on the eight floor , same as the show, and there will be signs.

Thanks,

Steve Lang

 

Lang’s campaign continues to take shape and grow at a faster pace than anyone could have imagined. Because of  his succinct actions Lang’s war chest grows daily, supported by some of the biggest wedding dress manufacturers in the country. Now, eWedNewz watches, as business entities that service the wedding and prom markets side with Lang.

 

David Knapp of Top 10 Prom responded to Lang’s campaign saying:

Steve,

Thank you for taking a leading position in this important matter and for helping to bring it to the forefront.  The events unfolding in our industry are following the exact pattern predicted in the Industry Review we had commissioned three years ago as part of our longer term planning for the Top 10 Prom group.  Unfortunately these are unfolding even faster than we had first thought which is VERY fast.  This does not bode well for many of the current prom and bridal vendors, especially those that have not focused on relationships with the brick and mortar stores.  The structure of the final outcome has already been set in motion and is unlikely to change very much, but which businesses are left standing within that structure is still very much undetermined.

As in other consumer driven industries that are already well ahead of us on this curve, the steps taken must be equally strong on two fronts.  It seems you are moving quickly on the first front which is more legal and political attacking the supply side.  This is an important front to take action on, but as you pointed out it is a game of whack-a-mole.  Legal processes as well as government protection and customs enforcement will likely take time and the vendors are certainly in the best position to work together doing so.

The second front is consumer education to attack the demand side.  This is an area that we can all likely work together very effectively.  Jane Fort, David Liu, Peter Grimes and others have taken a lead by offering to help with possible editorial and/or PSA ad space.  The Top 10 Prom publications and website reach several million girls across the country as well.  All book groups, all vendors, all retailers and all advertisers (magazines, websites, etc) should include a consistent professionally created PSA educational campaign.  This would be included on all print materials and advertising, mailers, websites, in-store materials from localized press releases to dressing room posters all the way down to information printed on each hangtag on every dress and more.  Doing so would make a major impact with quite literally hundreds of millions of impressions.

The consumer education should include strong why-not and what-can-go-wrong components to protect the consumer from the downsides of how they may be cheated, lose their money or ruin their own prom night.  The use of strong emotional testimonials is recommended.  This type of consistent marketing across all platforms at this rate of gross impressions would make a significant impact to the demand side through consumer education.

We started committing more space to this message in recent years and believe working together is in everyone’s best interest.  We would be glad to work with everyone in the industry, vendors, stores, groups and advertisers to help protect all of the vendors’s valuable tradenames and products, not just those in the Top 10 Prom group but everyone.  What is best for the industry as a whole is certainly best for our 100+ stores as well.  While a rising tide raises all boats, a falling tide hurts us all just as much.

Again, thank you for taking a leading position on this important topic.  There will be parts of this topic in which some affected parties will have opposing goals, but the areas where we share common goals are significant and those items should remain the focus to make real progress and will help the industry while protecting the consumer.  Top 10 Prom is in a strong position to dedicate our marketing resources to the consumer education front and stand ready to do so.

-dave knapp

Top 10 Prom

 

eWedNewz continues our investigation into this story, including allegations and suspicions that some of the manufacturers and personalities that have not stepped forward to support the move could be harboring and aiding foreign companies involved with websites that sell direct to consumers.

 

 

eWedNewz

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2012

Reaction to the “Situation” Comes Down to Formal Sense

By Paul Pannone

The announcement by FLOW Formal signing TV personality, the “Situation” gathered immediate response from some of the millions of people who know about the edgy, sometimes controversial personality. Within minutes of the story’s release readers propelled the story high above the boring– or worse– no news of a business that’s been declining and stagnant for a decade.

Positive comments of congratulation come from sources outside the tuxedo business and from some of the most liberal-minded within. As expected, steadfast believers of imposing their view of how a tuxedo should look are not impressed, but FLOW’s diversity and appeal widens by the move to sign Sitch.

“We already have the most powerful brands in the world in Calvin Klein and Ralph Lauren; we wanted something new, exciting and affordable to round off our offerings and give the store owners something to connect with the up and coming generation of formal wear user,” says Brian Weintraub.

 

News Blogs picking up the story immediately grows the media frenzy surrounding association with the show and the Situation. Like it or not, the Situation is now the Situation in a tux– a chance to bring back young men dressing up in updated formal wear instead of buying cheap suits from weekend warriors.

Major congratulations from some of the most esteemed members of media, including Jane Fort of TeenPROM and other members of Hearst, including  Seventeen Magazine, immediately connected with the move. Fashionista news sources and other experts quickly caught the buzz knowing they’ll be fed plenty of news coverage, as the Situation makes public appearances and promotes proper dress for right of passage occasions.  

eWedNewz previewed new formal wear products for the Situation line and found clean, fresh, appealing merchandise priced affordably. The move by FLOW to create a line that offers quality products priced correctly and a celebrity known by millions receives high marks from now-thinking members of the business. The move battles fictitious names, inferior products that does nothing to enhance the perceived value of formal wear.

eWedNewz

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2011