By Paul Pannone
Reports from both the Piers and the smaller intercontinental Couture show in New York say traffic was surprisingly good this weekend, considering the timing and number of shows throughout the season. Critics of both shows said they’re impressed at the support, given the declining state of the wedding industry and increasing competition in all categories, especially bridal.
Fearing a dumbing down exodus away from true bridal salons, manufacturers are suddenly more supportive of the their industry and customers. Some told eWedNewz they’re strengthening relationships with their account base, knowing that product is easy to find everywhere.
”We invest in our customers because their health and success is directly ties into what we do,” says Steve lang of Mon Cheri.
Lang and Mon Cheri walked away with three DEBI awards in Chicago and reports good traffic in New York. Lang says his company has written a good amount of orders in all bridal shows this season and business is up for the year. Lang told eWNz Chicago was the best show for him.
Philip Cornier attended all bridal markets this season and is watching how all the shows position themselves.
Other reports say the Pier’s show is as busy as it was last year in its first show but not showing the significant growth expected at the end of the 2010 event. Also contrary to parting statements last season is the surprising support for the Couture show at the Intercontinental hotel. Sources told eWedNewz the “Knot” show was not long for this world and would eventually fold.
Philip Cornier told eWedNewz traffic was good in New York and was also surprised at how well all the markets did.
“We’re the new kid on the block so we’re doing well. I think that all the people who have built solid relationships over the years are doing better than most,” according to Cornier.
Consistent reports from veteran sources in the bridal business say they’ve adjusted their business to coincide with the timing of the shows as best they can.
Larry Warshaw of Justin Alexander told eWedNewz, ” The Wedding Channel Couture show people could not have been more accommodating and the hotel staff has been fabulous. We are in a Hotel room with no walk by traffic, but we scheduled appointments and the customers are coming and buying.”
Warshaw reiterated the late timing of the shows and how it impacts deliveries to customers. According to a previous statement by Warshaw, buyers that placed orders earlier in the year are done buying. But in an updated statement he told eWNz,
“Orders from these shows tend to be shipped in February and March and miss the season. Brides get their Rings and start shopping in December/January, so it’s always nice to have product in the stores when the brides are visiting the shops. I am surprised there are people in New York who are happy to get the later deliveries.”
Warshaw wished the exhibiting manufacturers well at the bigger Piers show.
Some sad news, Jim Duhe had to be transported to a nearby hospital from one of the fashion shows on Sunday Night. Duhe told eWNz he was better and expects to be out of the hospital shortly.
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