By Paul Pannone
The top ten eWedNewz stories for 2011 are embedded in the top twenty for the year. We omitted half the stories that involved the Situation because of his ability to tweet a headline and skew the numbers with his millions of followers. Starting from the number ten most read story here is what eWedNewz readers were interested in:
10- Philip Cornier Pushes the Right Men’s Formal Wear Look in Advertising Ex-Bridal Guide employee, Philip Cornier, ventured out on his own this season styling photo shoots, web sites and PR campaigns for new dress companies.
9- Ex-Encore Employee Condones Despicable Act; asks for understanding Ex-employee, Brian Lawrence, asked for understanding for the unexplained shutdown of Encore Studio that screwed vendors and customers who put their faith in the company.
8- Cutbacks and Layoffs Slated at Martha Stewart Readers wanted to know about the downsizing of the most famous turkey stuffer on the planet. Martha made headlines several times in 2011.
7- Vera Wang Project gets Rat Status from Carpenters Vera Wang got the cheese this year for hiring scabs to work on renovations to the company’s headquarters.
6- Priscilla of Boston to Shut Down In a virtual dead heat with the Vera Wang Rat Status story, it was the end of the road for the POB stores. Ironically the addition of Vera Wang products in David’s Bridal stores is credited for the shutdown.
5- Martha Stewart gets Out of the Wedding Website Business in a Nick of Time In a late year story Martha made top news by dumping her shares of Wedding Wire to a company called Catalyst. Sources close to the story told eWedNewz they’ve tried to sell the shares for some time.
4- More Major Wholesalers give FLOW Thumbs Up and Orders FLOW formal stepped up as the tuxedo world’s top supplier, leveraging major brands including Ralph Lauren, Calvin Klein and Joseph Abboud. FLOW shocked the conservative tuxedo world with the addition of the Situation, infusing a contemporary name, style innovation and an edgy approach to an otherwise boring business.
3- Celebrity Planner Speaks Out Against Wedding Wire and other Wedding Directory websites Another late-year story posted in the top ten, as Samantha Goldberg revved up her keyboard, ranting and raving against how directory listing websites work. The story continues into 2012.
2- Conde’ Nast Boots Millie Martini Bratten from Brides In an effort to shake up their sagging sales at the news stands, Conde’ Nast ended their long-time relationship with Mille Bratten.
1- Encore Studios Shuts Down 2011 saw the end of several companies; among them was Encore Studios. A seemingly healthy, viable company closed its doors overnight, leaving vendors and brides stranded. The story was boosted by angry consumers looking for information about their pending orders.
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