Martha Stewart Continues Print Scale Back

Posted on November 2, 2012 Written by Leave a Comment

By Paul Pannone

eWedNewz watches the anticipated scale back since reporting the troubles at Martha Stewart  in the opening days of 2012. The company shed jobs in 2011 along with non-performing transactions including its stake in Wedding Wire, jumping out just in time.

This go-around eWedNewz has learned Martha Stewart Living Omnimedia is scaling back its print operation. The pinstripe princess of print’s company announced they were scaling back two of its four magazines resulting in over 60 employees losing their jobs.

 

Martha took up painting as a hobby during her guest stay, courtesy of the state. The troubles continue since her release, as print plummets because of digital.

According to sources near the story added layoffs are considered by the company currently employing almost 600 people. Analysts cite the company’s positioning that is dependent on only two titles: Martha Stewart Living and Martha Stewart Weddings.

eWedNewz  continues to watch Martha Stewart’s move away from print and towards digital, along with other print publications.

Over 40% of a current poll feels print will continue to decline, what do you say?

 

eWedNewz

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2012

Filed Under: eWedNewz, Martha Stewart, Ongoing Story Coverage, Ongoing Story Investigation, Publications, The Internet, Wedding Wire Tagged: , , , ,

23 of Top 25 U.S. Consumer Magazines by Single-Copy Sales Declined

Posted on August 13, 2012 Written by 1 Comment

By Paul Pannone

The bloodbath of declining Single-Copy sales numbers at major magazine publications continues to decline; down in the year ending June, 2012. 23 out of the top 25 magazines decline an average of slightly over 11% in the past year, according to the latest figures given by the Audit Bureau of Circulations .

 

23 out of 25 major magazine publications by sales are down over 11% since June, 2011.

In the wedding business four major publications suffered Single-Copy sale losses averaging over 17% decline from a year ago ending in June. Brides is the only magazine with a circulation gain at 1.3%; but newsstand circulation fell almost 27%.  Martha Stewart Weddings realized the largest total circulation loss at 15.6%, newsstand circulation was down 22.4%.

An ongoing eWedNewz investigation into the story tracks the continued slide of bridal magazines. 25% of an ongoing eWedNewz poll says Brides magazine is a victim of the downturn in magazine use by brides planning their wedding events.

 

 

eWedNewz

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2012

Filed Under: Advertising and Marketing, Anti Fairy Dust, Bridal Magazines, Bridal Shops, Data, facts and figures, General News, Ongoing Story Coverage, Ongoing Story Investigation Tagged: , , ,

Brides Magazine to get Fatter

Posted on February 29, 2012 Written by 5 Comments

By Paul Pannone

eWedNewz is watching the action at Conde’ Nast, as the company tweaks changes made back in 2009 when they closed Modern Bride and other iconic magazines. Included in the changes was making Brides magazine monthly; a move that resulted in lower sales at the newsstand and declining support from advertisers.

 

Sources say Conde’ Nast is on a weight gaining mission for their Brides publication.

 

According to sources, Conde’ Nast missed the warning signs and now scrambles to recover lost market share to competitors. In an effort to reclaim some of the revenue eWedNewz has learned Brides is planning a redesign that could come as soon as its May Issue.  Information and details are hard to come by but sources familiar with the move say the bridal book’s measurements will become similar or the same size as W.  In addition sources say improved paper stock will also be more like W or even Martha Stewart Weddings. Experts say the changes could cost roughly one million dollars more annually  than what’s now being spent on production.

The requirements to execute the changes are not said to serve the magazine well. Estimates say Brides is already losing money with each issue; down by a substantial number of pages– and advertising revenue– within the first three issues of the year.

“This isn’t typical behavior for Condé Nast,”  according to onlookers that say Conde’s recent moves are not consistent with past behavior when they would shutter any property that was not in the top of their group. Additionally sources say by increasing the book’s measurements they’ll have to deal with logistical problems, including the magazine won’t fit into traditional slots at the newsstand.

“Just like W, rack space will be difficult to acquire because of the size.  Because book stores no longer are a primary spot for magazine distribution–because of book store closings– newsstand sales may fall even lower.  This will make it impossible for Brides to compete with Bridal Guide, Martha Stewart, The Knot, and anyone else that comes along,” it is speculated.

 

eWedNewz continues to watch this story and report further findings.

eWedNewz

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2012

Filed Under: Bridal Magazines, eWedNewz, General News, Ongoing Story Investigation, Publications, wedding industry Tagged: , , , , ,