Louis Vuitton The Latest Winner against Counterfeiting and Knockoffs

 

By Paul Pannone

Louis Vuitton is the latest victor in the war against knock-offs, rip-offs and websites that poach consumers from legitimate companies. The Vuitton decision is a wider ruling, upholding a previous judge’s decision and opening the door for greater control of conceptual property. The company issued a statement about the upheld decision;

“As the first luxury goods company to seek redress at the ITC, we are pleased with the significant remedy that has been recommended. The chief administrative law judge recognizes the importance of protecting intellectual property and took the welcome step of ensuring that its orders include all merchandise that infringes on our Toile Monogram Marks, and not just products of the respondents in this case,” said Valerie Sonnier, global intellectual property director of Louis Vuitton Malletier. “Preservation of creativity is of the utmost importance to Louis Vuitton. We will continue to protect our brand and customers, and to preserve the rights of designers, artists and brands.”

 

Louis Vuitton becomes the latest victory in the war against counterfeiting, copying and piracy against their brand image.

 

In the ongoing battle apparel makers like True Religion, who  won a $864-million court judgment against online Chinese counterfeiters earlier this month, marks a rising number of cases that also includes, Polo Ralph Lauren Corp., Tory Burch and The North Face.

The efforts to stop the infringement at the root of the problem are mirrored in the wedding industry. Led by Steve Lang, owner of Mon Cheri Bridal, a similar campaign to wage war on suspected websites launched in March; from March to April the campaign raised funds and awareness to the problem. In recent weeks the campaign has stalled, as Lang travels to China to meet with factories and forge better agreements against illegal practices.

“I will be back May 7th to pick up where we left off. I will fill everyone in on what I am seeing here. Make no mistake, the campaign is moving quickly, as our legal team plans its strategy,” said Lang in a communication with eWedNewz.

Lang said he was encouraged by the Vuitton win and plans to follow the lead of what he calls the bigger fish in the fight. Lang’s company was recently victimized by thievery and plans legal retaliation.

 

 

eWedNewz

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2012

Lang to Visit 27 Factories over the next Month, Just to be Sure

 

By Paul Pannone

 

At a meeting in New York last week Steve Lang told major members of the wedding media he would be traveling to China to visit his factories to make sure they’re in full compliance with standards that disallows copying styles or any sort of website selling to consumers here in the United States. Lang, backed by other bridal dress manufacturers, launched a major campaign against internet piracy that is picking up speed and support in the broader wedding industry, as the nation assaults United States consumers and business owners.

Lang warned of the impending dangers after his last trip a year ago. As soon as Lang landed from visiting his factories last year he tightened up on standards and agreements involving the sale of Mon Cheri products online. For a year Lang told eWedNewz how uncomfortable he had become with the entire China issue.

 

What started off as a great idea; to export low-skilled manufacturing jobs overseas, has now become a full-time job of managing factories, workers and partners that want to ship goods direct to consumers.

 

In his most recent update, Lang talks about his trip;

“I depart for Asia tonight and I will visit 27 factories over the next four weeks.  I will be investigating from China.”

In the update Lang invites American sources to tattle on any activity that could result in more loss of revenue.

“If you are contacted by any factory or website asking you to do business, ask them if they can put the original manufacturers  brand labels in the dresses and send their responses  to me. This is important to Customs.”

 

Lang continues to clearly and concisely give direction to both his fellow manufacturers and retailers, while dodging critics that feel he’s on a wrong and costly path. Some of Lang’s critics suggested one of his factories was not on the up and up but failed to provide any proof of the assertion.

 

eWedNewz continues to investigate every part of this historic story.

 

eWedNewz

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2012

The Week of April 2nd in Review

 

By Paul Pannone

The past three weeks of newZ, dominated by the war waged against websites, has the wedding industry concerned with the growing path of ruin left by foreign sources who do not play by the rules and have no regard for the outcome. Decades of sending American manufacturing offshore and partnering with foreign countries empowered them to come back and haunt us. The devastation has reached epidemic proportions impeding on the strongest American manufacturers that are combining to take action.

The top eWedNewz story for the past month includes a list of suspected websites that sell knock-off dresses being read by the industry and consumers alike. eWedNewz coverage of the story warns consumers of impending trouble, as we dig deeper into horror stories sent to our attention.

From the wedding industry side manufacturers are organizing to wage war against a faceless enemy. The movement, led by Steve Lang, called out to fellow manufacturers to raise awareness and funding for the war against the growing problems.

So far in a little over a month, Lang has managed to raise nearly $300,000 dollars in hard cash and resource commitments and rally a fragmented industry. In an unprecedented move major media sources met in New York  to learn more about the campaign and what they could do to help.

Along the way Lang’s campaign is criticized by a very small part of the business, as he revealed the movement would continue beyond the limits of the dress business.

In an eWedNewz exclusive Steve Lang feels the Wedding Industry could be united to pool resources and create benefits beyond just fighting off shore foes.

As eWedNewz continues to service consumer demand for information, formal products in both men and women categories are helping celebrity brand products like the Situation, directing them towards the updated products. As the women finished up gown shopping for proms last month ongoing promotions involving tuxedos shows a renewed interest for the iconic look that suffered steep declines since 1999.

Also high in eWedNewz reader interest is online sale by manufacturers.  The Dessy Group story weighed heavy in the industry forcing its owner, Alan Dessy, to abandon his role as a hiding figurehead of the IBMA organization. A current poll shows voting readers frowning down on online sales and finally sending a clear message to manufacturers that try to justify their actions.

In the weeks ahead eWedNewz will unveil more information we’re fact-checking and, as always, are here to answer any and all questions you may have.

eWedNewz

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2012

Communication is Key when fighting the Enemy; Lang keeps the world updated

By Paul Pannone

Transparency and up-to-date information are the keys to success, as shown by the leadership of Steve Lang at Mon Cheri. Lang never skips a beat when it comes to grabbing a telephone, microphone or a keyboard to communicate with partners, staff and even reporters; answering any and all questions with total accuracy and openness, whether the news is good or bad. If the progress is good, he moves on. If the news isn’t so good, he stops and fixes the problem in real-time.

 

Companies outside the dress manufacturing business are pledging their support to Lang’s Campaign.

 

In an ongoing eWedNewz story, Steve Lang has risen to the top of the wedding gown business because of his ability to rally resources and skip over stupidity. Lang admitted his discomfort with the IBMA structure and inept nature: to talk for years while foreign intruders destroy the industry.

In his latest update to the business he writes:

Dear Industry Partners,

This is an update on what has happened recently

1. Meeting with Head of Legal at FedExTook place today at 11am Attended by me and attorney Craig Hilliard. FedEx has committed that as soon as we receive a court or a Customs ruling that these sites are breaking the law, within a day all these shippers will be closed off and their accounts closed. We expect the same cooperation from UPS and that meeting should take place this week. DHL and other common carriers will have to respond in kind.

2. Mr Hilliard will be in contact with US Customs and the courts to generate the protection we need to enforce the shippers and the pay sources such as Paypal, etc., to comply.

3. Stark and Stark will have a website set up by the meeting in Chicago that all parties will be able to utilize to help in this effort. It will update what is happening and be a clearing house for the effort.

4. A meeting has been set up for April 4 in my NY showroom for the press. Conde Nast,  For  the Bride, Bridal Guide, The Knot, Martha Stewart, Munalucci Bride , Hearst have been invited and most have already confirmed.Today I will invite other press as I did not have all emails of everyone at home last night.

Today BrideClick,  Wedding Wire and others will be invited.  I will help the press create uniform messages to put in the field in print and digitally to educate the consumer.  We will spread the work out to as many places as possible including news sources out side of our industry.  I will ask the press to use a consistent message and dedicate space to prom, bridals and other categories.I will bring a layout artist from my art department to help with concept sketches for ads.  I will add PR support through my PR agency.

5. Donations continue to come in from manufacturers, retailers and sales people.  Pleased about this.

6. Stark and Stark will also help with reaching out to political figures.  I suggest everyone contact their local representatives and congressmen as well informing them of the need for attention to this matter. It all helps as you never know who in congress is on a commission with customs officials.

7. I will continue this effort and will keep everyone informed.

Please make a point of attending the meeting at 11 am Monday of next week in Chicago. If you cannot attend the meeting, send someone please. It is on the eight floor , same as the show, and there will be signs.

Thanks,

Steve Lang

 

Lang’s campaign continues to take shape and grow at a faster pace than anyone could have imagined. Because of  his succinct actions Lang’s war chest grows daily, supported by some of the biggest wedding dress manufacturers in the country. Now, eWedNewz watches, as business entities that service the wedding and prom markets side with Lang.

 

David Knapp of Top 10 Prom responded to Lang’s campaign saying:

Steve,

Thank you for taking a leading position in this important matter and for helping to bring it to the forefront.  The events unfolding in our industry are following the exact pattern predicted in the Industry Review we had commissioned three years ago as part of our longer term planning for the Top 10 Prom group.  Unfortunately these are unfolding even faster than we had first thought which is VERY fast.  This does not bode well for many of the current prom and bridal vendors, especially those that have not focused on relationships with the brick and mortar stores.  The structure of the final outcome has already been set in motion and is unlikely to change very much, but which businesses are left standing within that structure is still very much undetermined.

As in other consumer driven industries that are already well ahead of us on this curve, the steps taken must be equally strong on two fronts.  It seems you are moving quickly on the first front which is more legal and political attacking the supply side.  This is an important front to take action on, but as you pointed out it is a game of whack-a-mole.  Legal processes as well as government protection and customs enforcement will likely take time and the vendors are certainly in the best position to work together doing so.

The second front is consumer education to attack the demand side.  This is an area that we can all likely work together very effectively.  Jane Fort, David Liu, Peter Grimes and others have taken a lead by offering to help with possible editorial and/or PSA ad space.  The Top 10 Prom publications and website reach several million girls across the country as well.  All book groups, all vendors, all retailers and all advertisers (magazines, websites, etc) should include a consistent professionally created PSA educational campaign.  This would be included on all print materials and advertising, mailers, websites, in-store materials from localized press releases to dressing room posters all the way down to information printed on each hangtag on every dress and more.  Doing so would make a major impact with quite literally hundreds of millions of impressions.

The consumer education should include strong why-not and what-can-go-wrong components to protect the consumer from the downsides of how they may be cheated, lose their money or ruin their own prom night.  The use of strong emotional testimonials is recommended.  This type of consistent marketing across all platforms at this rate of gross impressions would make a significant impact to the demand side through consumer education.

We started committing more space to this message in recent years and believe working together is in everyone’s best interest.  We would be glad to work with everyone in the industry, vendors, stores, groups and advertisers to help protect all of the vendors’s valuable tradenames and products, not just those in the Top 10 Prom group but everyone.  What is best for the industry as a whole is certainly best for our 100+ stores as well.  While a rising tide raises all boats, a falling tide hurts us all just as much.

Again, thank you for taking a leading position on this important topic.  There will be parts of this topic in which some affected parties will have opposing goals, but the areas where we share common goals are significant and those items should remain the focus to make real progress and will help the industry while protecting the consumer.  Top 10 Prom is in a strong position to dedicate our marketing resources to the consumer education front and stand ready to do so.

-dave knapp

Top 10 Prom

 

eWedNewz continues our investigation into this story, including allegations and suspicions that some of the manufacturers and personalities that have not stepped forward to support the move could be harboring and aiding foreign companies involved with websites that sell direct to consumers.

 

 

eWedNewz

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2012

Breaking: Mon Cheri to Announce New Tuxedo Deal

 

By Paul Pannone

 

eWedNewz has learned top dress manufacturer, Mon Cheri, is getting set to announce a deal with one of the nation’s largest suppliers of formal wear. Steve Lang, owner of the company, could not confirm the specifics at this time but did say he was very excited about the newz.

Steve Lang gets set to announce a new deal involving tuxedos.

 

“Tuxedos are a great and natural tie-in with all of our dress divisions. The deal is basically done but we want to work out just a few more details before we officially release the details,” he told eWedNewz.

Lang would not say which of the company’s brands would be used in the deal or who the strategic alignment will include at this time.

eWedNewz will release the particulars when we confirm the facts and details of the deal.

 

 

eWedNewz

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2011