By Paul Pannone
Louis Vuitton is the latest victor in the war against knock-offs, rip-offs and websites that poach consumers from legitimate companies. The Vuitton decision is a wider ruling, upholding a previous judge’s decision and opening the door for greater control of conceptual property. The company issued a statement about the upheld decision;
“As the first luxury goods company to seek redress at the ITC, we are pleased with the significant remedy that has been recommended. The chief administrative law judge recognizes the importance of protecting intellectual property and took the welcome step of ensuring that its orders include all merchandise that infringes on our Toile Monogram Marks, and not just products of the respondents in this case,” said Valerie Sonnier, global intellectual property director of Louis Vuitton Malletier. “Preservation of creativity is of the utmost importance to Louis Vuitton. We will continue to protect our brand and customers, and to preserve the rights of designers, artists and brands.”
Louis Vuitton becomes the latest victory in the war against counterfeiting, copying and piracy against their brand image.
In the ongoing battle apparel makers like True Religion, who won a $864-million court judgment against online Chinese counterfeiters earlier this month, marks a rising number of cases that also includes, Polo Ralph Lauren Corp., Tory Burch and The North Face.
The efforts to stop the infringement at the root of the problem are mirrored in the wedding industry. Led by Steve Lang, owner of Mon Cheri Bridal, a similar campaign to wage war on suspected websites launched in March; from March to April the campaign raised funds and awareness to the problem. In recent weeks the campaign has stalled, as Lang travels to China to meet with factories and forge better agreements against illegal practices.
“I will be back May 7th to pick up where we left off. I will fill everyone in on what I am seeing here. Make no mistake, the campaign is moving quickly, as our legal team plans its strategy,” said Lang in a communication with eWedNewz.
Lang said he was encouraged by the Vuitton win and plans to follow the lead of what he calls the bigger fish in the fight. Lang’s company was recently victimized by thievery and plans legal retaliation.
All Rights Reserved