By Paul Pannone
The wedding business continues to reel from allegations claiming the business is laden with unscrupulous practices by vendors who up-sell clients and qualify their pockets by the very car they pull up with. An ongoing poll shows 2/3 of replies says there is good and bad in the wedding industry, just like any other business. 22% feel strong enough to say the wedding business is not crooked, while 12% say it is crooked.
eWedNewz digs deeper in the weeks and months ahead to expose possible causes for the allegations including wedding marketers who teach the art of deception to vendors entering the business. Members of the Wedding Water Cooler continue to give their insight to the story.
The American Bridal and Prom Industry Association, ABPIA, announced a new creative campaign to help retailers fend off the growing problem of online piracy and sale of inferior wedding dresses to American consumers. Steve Lang, president of the group, outlined the campaign and how his fight using all available legal means is starting to have an impact.
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