By Paul Pannone
The long-awaited images of the Situation – FLOW photo shoot are being released on Face Book after contractual obligations were fulfilled this week. Images of Mike the Situation Sorrentino look stunning, as the model shed his Abercrombie & Fitch garb for his new line of updated formal wear by FLOW.
“It was very difficult to narrow down the entire photo shoot because he looks so good,” said Brian Weintraub of FLOW.
A total of 17 images are approved for various advertising and promotional channels but eWedNewz has our hands on the entire shoot, blemishes and all.
The Avalon coat appeals to a younger generation of formal wear users that will be looking for the product starting in the spring.
The haters are staying away on this one because the pictures being released look good. Forget whether you don’t like Sitch parking in a handicap spot or his antics with girls in his Ferrari. The product rises above all the negative publicity and is being judged by the real force behind it all– the consumer.
The people at Ameri-tux (A.K.A American Commodore) showed the Avalon in Chicago, along with all their other new products.
Buyers in the business are getting to see the Situation in a way he’s never been seen before, along with the rest of the world. Millions upon millions of Sitchnation followers and viewers on all the social networks and television are seeing tuxedos are hot enough to be worn by celebrity stars.
In the business, buyers that are still on the fence are playing it safe, ordering traditional looking products in the line. But the innovation shown in items like the AVALON is what the target audience is interested in.
Paul Alioto of American Commodore agrees the marketing/advertising buzz behind all the Situation products leveraging the power of social networking needs to be considered.
“We brought it to the show and are letting the people decide,” said Alioto, admitting the rising awareness for tuxedos, specifically the Situation line, can only lead to more demand.
Last week in Chicago eWedNewz spoke to some of the most conservative companies in the business and found there is a growing interest in the innovation of the Avalon. One source that did not wish to be mentioned said,”We just want to make sure we’re ready and don’t want to miss the boat.”
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