By Paul Pannone

The inventory done, long ago, the website updated; fans and followers are ready to come in and finally, shop, book and use your services, depending on where your products fall in the planning process. You’ve done all you could to make sure to get the most traffic through your door to make up for the disastrous past four years. It’s peak season and the time has come to make money. Game on.

Steep decline in church attendance softens the position to not perform marriages during Lent. The dynamics of the wedding season could change in the years ahead, as churches adjust to what people want.

No one really knows how or why peak and off peak descriptions came about. Several sources say they subscribe to the old Catholic traditions– when the faith ruled the world– but now, as losses mount and churches close, the position of not performing weddings during Lent may no longer apply.

In a more secular fashion Rhonda Allen, Editor and Principal of Creative Wedding and Event Consultant described peak season but not its origins as follows:

“Peak season it is a period where there is a high demand for space, or services in regard to holding/having weddings. In years past, that time usually has fallen somewhere between May – October of the year. Conversely, whenever you have seen a period referred to as “off-peak”, that is considered to be a time where there is a low demand on space, or services and it generally has fallen between November – April.

Now, these times can vary dependent on variables such as regions and weather.”

In an ongoing eWedNewz story, wedding report information that said the wedding business faces hard times ahead was squashed by the members of the Wedding Water Cooler. Market leaders in every category say sales are up and traffic is better than at least the past three opening days of the season.

The 2012 wedding season officially opened today and ends November 22nd, 2012.

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2012