By Paul Pannone
Whether Mike the Situation Sorrentino returns to Jersey Shore for season five or not has little bearing on the financial success and diversification of the reality show’s brand. According to sources near the story plans to expand the Situation brand will continue to grow beyond partnership and ambassador relationships with Devotion Vodka, Luxury Laces and other upcoming announcements.
Marc the Man Sorrentino looks after his little brother as part of a strong Sorrentino family business relationship arrangement.
eWedNewz sources say the Sitch draws his strength from a strong family background that includes his older brother Marc Sorrentino. Marc the man Sorrentino is a sharp businessman and the “man” behind making sure little brother stays on track.
According to Pop on the Pop ,”Marc Sorrentino brokered the deal with Devotion vodka and he helps to run Mike’s company, MPS Entertainment. I really love that Mike’s keeping it in the family and I wish him nothing but the best. And surprisingly, something tells me Mike’s not dumb enough to blow through all his money either, and I bet he’ll take care of his family with some of his extra zeros too.”
The launch of the Situation’s collaboration with tuxedos in Las Vegas took immediate flight and continues to grow. The Situation audience that ranges from 15-32– but focuses on the 16-27 range for this particular arrangement– is the prime target for tuxedo styled looks that are gaining popularity in social applications beyond formal events. Both the tuxedo and formal occasions have suffered a decline since 2000 with little prospect of a turnaround, as a sagging economy continues to pressure traditional, costly events and spending.
The arrangement between the Situation and FLOW formal was carefully crafted to meld style innovation, audience, brand awareness and the critical price factor, according to FLOW. Getting away from the stuffy, stiff looks of the past, the focus of the collaboration highlights products and image that appeals to the target audience that does not want to wear their father’s tuxedo. The deal is working.
“Let’s hope so,” says a skeptical Michael Pantano of Tuxedo Junction.
Pantano told eWedNewz he bought into the buzz and marketing created by the celebrity power and promotions online, television and print showing the Situation in popular styles including the frontrunner, Avalon. According to Pantano fashion items like the Avalon sometimes take several seasons to make financial sense. “It takes a while to turn the garment to justify the expense,” according to Mike.
Mike is relying on the Situation Mike, highlighting the celebrity in new 2012 marketing. Pantano and others express interest in possibly having the Sitch come to their location to promote their stores.
The buzz and growing interest in tuxedos created by the FLOW-Situation collaboration is being closely watched by the world that is already aware of the embarrassing practices that have alienated consumers. Included among the onlookers is the government that may reportedly be taking a closer look.
Whether it’s tuxedos, Vodka or jewelry, the Situation is no sucker when it comes to making money. All those fast women and fancy cars need fuel to make them roll. Go sitch.
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