By Paul Pannone
The announcement by FLOW Formal signing TV personality, the “Situation” gathered immediate response from some of the millions of people who know about the edgy, sometimes controversial personality. Within minutes of the story’s release readers propelled the story high above the boring– or worse– no news of a business that’s been declining and stagnant for a decade.
Positive comments of congratulation come from sources outside the tuxedo business and from some of the most liberal-minded within. As expected, steadfast believers of imposing their view of how a tuxedo should look are not impressed, but FLOW’s diversity and appeal widens by the move to sign Sitch.
“We already have the most powerful brands in the world in Calvin Klein and Ralph Lauren; we wanted something new, exciting and affordable to round off our offerings and give the store owners something to connect with the up and coming generation of formal wear user,” says Brian Weintraub.
News Blogs picking up the story immediately grows the media frenzy surrounding association with the show and the Situation. Like it or not, the Situation is now the Situation in a tux– a chance to bring back young men dressing up in updated formal wear instead of buying cheap suits from weekend warriors.
Major congratulations from some of the most esteemed members of media, including Jane Fort of TeenPROM and other members of Hearst, including Seventeen Magazine, immediately connected with the move. Fashionista news sources and other experts quickly caught the buzz knowing they’ll be fed plenty of news coverage, as the Situation makes public appearances and promotes proper dress for right of passage occasions.
eWedNewz previewed new formal wear products for the Situation line and found clean, fresh, appealing merchandise priced affordably. The move by FLOW to create a line that offers quality products priced correctly and a celebrity known by millions receives high marks from now-thinking members of the business. The move battles fictitious names, inferior products that does nothing to enhance the perceived value of formal wear.
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