By Paul Pannone
Martha move over, here comes David’s Bridal. In less than four days the eWedNewz David’s Bridal story overtook Martha Stewart’s dump of shares in Wedding Wire, that released six-months ago. The story is still rising, as discussions fill chat rooms and members post eWNz coverage to give fellow-members information about what’s happening.
Martha smiled after her company stock rose 4% after announcing they were getting rid of Wedding Wire. The story was big newZ in late 2011 but The David’s Bridal story blew past Martha in less than a week.
eWedNewz story coverage ranks high in internet searches, as brides hear of Leonard Green, owner of David’s Bridal, decision to shop the largest US dress retailer. So far, apart from some tire kickers, no serious takers are reported.
Privately vendors that who worked with David’s Back in the Day say they were awful to deal with. One vendor said he was constantly chastised, belittled and threatened.
“They always told me they could do it better, faster and cheaper in China. One day, I called their bluff and walked away,” according to one vendor.
Sources say they find it ironic how David’s is under pressure by the Chinese, competing over price and sale of goods over the internet.
“David’s– and all other American Dress manufacturers– taught them how to build factories, make merchandise and how to do business. When the American companies could no longer give them the orders they needed to fill their factories and keep workers employed, they put up websites and went direct to consumers.
Because David’s service is so bad in the stores, there’s no wonder brides would rather take their chances and buy online,” say sources following the coverage.
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