By Paul Pannone
At a meeting in New York last week Steve Lang told major members of the wedding media he would be traveling to China to visit his factories to make sure they’re in full compliance with standards that disallows copying styles or any sort of website selling to consumers here in the United States. Lang, backed by other bridal dress manufacturers, launched a major campaign against internet piracy that is picking up speed and support in the broader wedding industry, as the nation assaults United States consumers and business owners.
Lang warned of the impending dangers after his last trip a year ago. As soon as Lang landed from visiting his factories last year he tightened up on standards and agreements involving the sale of Mon Cheri products online. For a year Lang told eWedNewz how uncomfortable he had become with the entire China issue.
What started off as a great idea; to export low-skilled manufacturing jobs overseas, has now become a full-time job of managing factories, workers and partners that want to ship goods direct to consumers.
In his most recent update, Lang talks about his trip;
“I depart for Asia tonight and I will visit 27 factories over the next four weeks. I will be investigating from China.”
In the update Lang invites American sources to tattle on any activity that could result in more loss of revenue.
“If you are contacted by any factory or website asking you to do business, ask them if they can put the original manufacturers brand labels in the dresses and send their responses to me. This is important to Customs.”
Lang continues to clearly and concisely give direction to both his fellow manufacturers and retailers, while dodging critics that feel he’s on a wrong and costly path. Some of Lang’s critics suggested one of his factories was not on the up and up but failed to provide any proof of the assertion.
eWedNewz continues to investigate every part of this historic story.
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