By Paul Pannone

The Week of the Big Game had many people distracted from normal business functions putting off for next week what thy didn’t want to get into this week. Top stories carried over from last week propelled by celebrity power and consumers reading the stories.

The top story again this week talks about the changing consumer that shops Abercrombie & Fitch to JC Penny and everything in between.

New marketing promotions released this week drives traffic into stores in search of products.

Tied into the story new marketing that creates greater demand than the physical ability to meet the demand continues to be of interest to readers.

The Wedding Water Cooler made newZ this week dismissing a regurgitated wedding report that mirrored Punxsutawney Phil seeing his shadow forecasting another six weeks of winter. The Water Cooler looks at real-time information and determines the wedding business is on an upswing. Members of the Cooler dismissed surveys, data and past information set to some mystical algorithm to decide the future. Cooler members caution an overenthusiastic reaction to the newZ but said people who approach business in a serious and realistic way won’t be disappointed.

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