By Paul Pannone

Promises of better days to follow a cover redesign in May has so-far not been able to get Brides magazine any sort of positive traction in the wedding business. Challenges in the print magazine business are enough to contend with; now add the steady decline in formal wedding forecast going forward and you’ll get a better understanding of the troubles facing the Conde’ Nast bridal magazine.

Rumors that said Brides would revert back to a six-times a year publication instead of monthly were reportedly struck down by Brides officials.

According to an ongoing eWedNewz poll 61% of respondents say Brides has sunk too far to recover. 21% say the magazine is the victim of the failure of all print publications. 11% feel Brides magazine is making the necessary adjustments and will survive. Less than 2% say Brides magazine is as healthy and relevant as ever before.

Despite the efforts to appeal to a new and modern consumer, Brides magazine continues lose advertisers, pages and circulation, leaving the wedding industry to wonder how much more will its owners tolerate?

According to ex-employees Conde’ Nast criteria demands whatever property they own must be a leader in its category. But attending a recent event in New York they sponsored, there was definite weakness and concern in the Conde’ Nast (Brides) speaker’s voice, addressing the audience.

eWedNewz continue to cover this story and welcomes your views. If you haven’t voted, please take a moment and do so.

eWedNewz

All Rights Reserved

2012