Wedding Website Update: Same Old Story, Just like the Wedding Business

Posted on February 7, 2013 Written by 4 Comments

By Paul Pannone

It’s the time of year when wedding websites run their Best of part of their program to hype themselves and try to convince wedding vendors how important it will be to renew their advertising for another year. Members of the Wedding Water Cooler are active this week punching holes in some of the most culpable websites saying they’re weary of listening to the same old song and dance. Many of the Coolies say they’re amazed at how many wedding vendors still support some of the tired old sites, despite repackaged pitches and revamped pages.

 

According to Wedding Water Cooler experts the lies are all the same but they’ve gotten better at lying.

 

 Wedding website whistle-blower, David Fuhrer updated his 2011 statement denouncing the practices of some websites which, in his view, remain relatively unchanged for the past five-years.

“What is remarkable is the lack of innovation upon websites such as The Knot, My Wedding, Wedding Wire. It is remarkable in the sense that a complete lack of value-incentive-propositions have been derived that increase the value of what they offer vendors. From a vendor foundation perspective all of the aforementioned haven’t evolved an iota, they remain circa 5 years ago. This is the fundamental rationale for why my perspective was, and has remained unchanged, that these sites possess a finite shelf-life. In essence their “roads” do not lead to “forks”, they lead to “brick walls”. The concentration has been wholly upon the user-experience & augmenting that experience. The means by which they have augmented is via pilfering off of each other.

The Knot was not a “review” website, it was an exposure website, they now offer user reviews. Wedding Wire was a review website, yet they now offer personalized websites. My Wedding was a personalized website offering that now has reviews. Instead of innovating, they are all supposedly enhancing, via broadening their offerings to the demographic with what can be found on the other websites. They then, pass along, these value-add’s, to prospective vendors in the form of “yes” we do that & even better & more intuitively than other competing sites,” he told the Water Cooler.

The website discussion stemmed from an ongoing story involving a 20/20 segment that got the wedding business to stand up and announce they’re not a bunch of crooks, opposing the way they were depicted in the segment. In an ongoing eWedNewz investigation about wedding marketers in the business, wedding websites and the fairy dust purported are part of the same story, giving vendors misinformation on how to treat consumers.

Chris Evans was interviewed for the 20/20 segment and mentioned his Boot Camp approach to selling. Evan’s business view of marriage is discussed in the Wedding water Cooler and singled out due to the attention it gathered in the 20/20 segment. Members of the group along with other wedding sources being interviewed for an upcoming eWedNewz story say the hard selling and lack of bedside, emotional approach is what’s giving the wedding business a bad name.

According to the Wedding water Cooler discussions wedding marketing and websites need to undergo a major overhaul to appeal to new wedding consumers who no longer turn to websites and older methods– replaced by Social media and referrals from their friends.

 

What do you think?

eWedNewz

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Filed Under: Advertising and Marketing, Anti Fairy Dust, General News, Ongoing Story Coverage, Ongoing Story Investigation, The Internet, The Knot, Uncategorized, wedding industry, Wedding Marketing Scams, Wedding Vendors, Wedding Water Cooler, wedding websites, Wedding Wire Tagged: , , , , , , , ,

The Week of September 24th in Review

Posted on September 30, 2012 Written by Leave a Comment

 

 

By Paul Pannone

 

New information involving Wedding Wire made top newZ this week as the company continues to struggle to grow in a shrinking wedding market and constant complaints about how they rate vendors. Critics of Wedding Wire including Samantha Goldberg continue to bang the drum against the website listing company that is coming under attack by a rising number of (paying) vendors who find it difficult to communicate with the company.

Despite the criticism Wedding Wire received more funding from Spectrum Equity investors in the amount of $25 million dollars for a limited stake in the company.

Wedding website weasels continue to scatter as the war waged by the American Bridal and Prom Industry Association gains speed and support by wedding industry members. A meeting with Steve Lang, founder of the association, in Chicago says he’s pleased with the results so far but admits there is a long road ahead.

70% of an ongoing eWedNewz poll so far feels Lang’s efforts pose a fair to excellent chance of winning the war, while 30% feel the chances are poor to impossible. In a separate poll 95% of eWedNewz respondents say they support a general wedding industry organization that is well run, offers benefits and is not expensive to join.

FLOW formal’s Yellow Bow Tie campaign added new products to their efforts, including top seller, SWAGGER. Major wholesalers are picking up on the campaign and are asking their key accounts to do the same.

Consumer brides shopping for their 2013 weddings are researching the cost of wedding gowns, driving up an eWedNewz  story about the Knot we ran last June.

 

 

eWedNewz

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Filed Under: Anti Fairy Dust, bridal, Bridal Dresses, Bridal Shops, eWedNewz, Men's formal wear, retail, Social Media, The Groom, The Internet, The Knot, The Week in Review, tuxedos, Uncategorized, Wedding Charities, Wedding Dresses, wedding industry, Wedding planners, wedding websites, Wedding Wire Tagged: , , , , ,

23 of Top 25 U.S. Consumer Magazines by Single-Copy Sales Declined

Posted on August 13, 2012 Written by 1 Comment

By Paul Pannone

The bloodbath of declining Single-Copy sales numbers at major magazine publications continues to decline; down in the year ending June, 2012. 23 out of the top 25 magazines decline an average of slightly over 11% in the past year, according to the latest figures given by the Audit Bureau of Circulations .

 

23 out of 25 major magazine publications by sales are down over 11% since June, 2011.

In the wedding business four major publications suffered Single-Copy sale losses averaging over 17% decline from a year ago ending in June. Brides is the only magazine with a circulation gain at 1.3%; but newsstand circulation fell almost 27%.  Martha Stewart Weddings realized the largest total circulation loss at 15.6%, newsstand circulation was down 22.4%.

An ongoing eWedNewz investigation into the story tracks the continued slide of bridal magazines. 25% of an ongoing eWedNewz poll says Brides magazine is a victim of the downturn in magazine use by brides planning their wedding events.

 

 

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Filed Under: Advertising and Marketing, Anti Fairy Dust, Bridal Magazines, Bridal Shops, Data, facts and figures, General News, Ongoing Story Coverage, Ongoing Story Investigation Tagged: , , ,

Businesses Staying Away from Advertising on Websites Besides Their Own

Posted on July 23, 2012 Written by 3 Comments

By Paul Pannone

An ongoing story investigation about the re-launch and revamp of wedding websites uncovers additional information and how businesses are investing money in their own websites and Social Media campaigns. Part of the reason given includes better control and watch over web traffic and not having to deal with complicated sales agreement with advertising websites.

 

An ongoing poll so-far shows little or no interest in the Get Married relaunch and advertising on third-part wedding websites.

 

In May The Knot admitted how growing competition hampers growth. The monthly addition to the online resources available to consumers– namely wedding couples– is having a negative impact due to information overload.

“Who do you believe? With all the information out there, how does a consumer navigate and once they find a resource how can they be sure the information they’re reading is accurate?” asks Jim Duhe of Bridal Guide Magazine.

A current poll shows over 35% of respondents say they’re no longer supporting advertising websites. The rest of the poll shows a negative response towards the Get Married relaunch and all other wedding websites.

In January eWedNewz reported an uptick in wedding business activity. Business owners we spoke with said they planned to upgrade their advertising and marketing, investing in their own, in-house, advertising and marketing programs. Recent revisit and updates are consistent with the early 2012 reports.

 

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Filed Under: Advertising and Marketing, Anti Fairy Dust, eWedNewz, General News, Ongoing Story Coverage, Ongoing Story Investigation, Poll, Promotions, Social Media, The Internet, The Knot, wedding websites, Wedding Wire Tagged: , , , , , ,

The Week of May 14th in Review

Posted on May 20, 2012 Written by Leave a Comment

 

By Paul Pannone

The Week of May 14th saw Wedding Wire finally acknowledge the mounting pressure and bad press generated by its review system.  After months of silence Sonny Ganguly of Wedding Wire responded to a relentless assault from Celebrity Event Planner, Samantha Goldberg, citing the policies of Wedding Wire.

Goldberg interceded for a bride who used a vendor listed on Wedding Wire and lost money from the unscrupulous  planner.

Goldberg is not the only critic of Wedding Wire; more advertisers come forward to tell their story pointing out the flaws of the website’s review and rating system.

The challenges and difficulties facing all directory listing wedding website formats were listed by theKnot in their latest filing.

 

 

eWedNewz

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2012

Filed Under: Advertising and Marketing, Ongoing Story Coverage, The Knot, The Week in Review, wedding industry, wedding websites Tagged: , , , , , ,

POLL for the Most Active Wedding Month is all over the Board

Posted on May 1, 2012 Written by Leave a Comment

 

By Paul Pannone

An ongoing eWedNewz story and POLL involving the busiest wedding month is so-far inconclusive. With no hard numbers or results to support any month as being the busiest, process of elimination could at least zero in on the top three.

So far the winter months of December, January and February are not the best months for weddings. Nor are the hottest summer months in July and August. March, April, May and June are favorites, no surprise. October stands out in the poll and appeared in other places, including The Knot, where discussions a few years back also pointed to the fall month gaining in popularity.

On the story, the more we dig, the more opinions we find. According to Brides magazine;

“In 2012, experts say the best months to wed are February, June, and July.”

 

Maybe there isn’t an answer; maybe people can choose whatever month they like for whatever reason they come up with to marry.

 

 

“Historically, there have been more wedding during the second half of the year than during the first for more than 35 years.  While these are the best numbers available, they exclude US citizens who marry at locations in foreign countries.  Since destination weddings represent nearly one-third of all American marriages — and since Mexico is among the leading destination wedding destinations, I’m not certain how it’s possible to develop a reasonable assumption about the number of weddings in the USA,” says Jim Duhe of Bridal Guide.

Duhe didn’t offer his opinion of the most active wedding month, nor does Bridal Guide usually share all of their survey findings to the public.

If you haven’t voted, please take a moment and tell us what you think.

 

 

 

eWedNewz

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2012

Filed Under: Advertising and Marketing, bridal, Bridal Magazines, Data, General News, Ongoing Story Investigation, Poll, Publications, Research, The Knot, wedding industry Tagged: , , , , , , ,

Unprecedented Meeting in New York tries to Unify Wedding Industry

Posted on April 5, 2012 Written by 5 Comments

By Paul Pannone

Yesterday’s meeting in New York attended by all major media publications was called an unprecedented event, bringing together competing companies to all work for a common cause. The meeting was part of the ongoing efforts led by Steve Lang of Mon Cheri Bridals. Lang announced he was waging war against Chinese pirates who steal designs, make knock off copies and sell direct to American consumers in March. In less than a month Lang has garnered support from major manufacturers, media and a growing list of accomplishments that may very well put a dent in the assault in this country.

For the first time in history major members of the wedding media came together to support Steve Lang’s effort of fighting off foreign thieves.

 

Esteemed media members of the wedding business including Stephanie Nicolet of the Knot, Jim Duhe of Bridal Guide, Linda Korman of Hearst Corporation, Amy P. Wilkins Martha Stewart Weddings, Chike Kwobu of Munaluchi Bridal, and representatives from Brides among others attended the meeting.

Duhe told eWedNewz, “This was an unprecedented event; where all the major publications were all in the same room and are working together for a common cause.”

Dollars and pledged support for Lang’s move to unify the wedding industry– not just the dress business– is being met with growing interest.

 ”I am please to  tell everyone that in three short weeks we have raised $almost $120,000 in cash  and $250,000 in media support.  A $370,000 war chest,” reported Lang.

In a follow up telephone call Lang told eWedNewz of future plans to create an organization that would include manufacturers, workers, sales help and all other segments of the wedding business, providing health care options and better programs for American workers in the wedding business. But Lang says his immediate focus is to make it as difficult as possible for Chinese pirates to do business.

 

Lang spoke in a clear, concise tone, valuing each opinion in New York and Chicago. Lang is leaving on a month-long mission to visit his factories in China to inspect and demand full coöperation in the fight against piracy.

 

In an update Lang said he is meeting with more shipping, financial and political figures who have been supportive.

“We’re getting to the people we need to get to and they’re sympathetic to what’s happening. They see it, not just in our business but in all businesses. This country is under attack, I am convinced of that. This is the only feasible way we can fight these people,” he told eWedNewz.

At the meeting Lang outlined the plan in a consistent, easy to understand way. Throughout the coverage, Lang builds on solid foundation, led by legal standards of operation. He told the gathering proper channels require documentation and cited a recent court ruling in favor of True Religion.

“In my follow-up and meetings being planned, everyone is aware of what happened at True Religion. With that ruling the right channels are listening a lot closer because now they can act and not just be sympathetic,” said Lang.

In today’s follow up to the meeting Lang told eWedNewz how he regrets having to throw one of his colleagues under the bus. Calling Larry Warshaw of Justin Alexander a distraction, Lang says he feels bad for the man.

“I had to warn the people in that room of the attacks and had to put him (Warshaw) on notice with my legal team. Not only are his remarks made against me slanderous, it’s not good for the industry and wanted to be sure they all knew about it. I feel sorry for the guy,” said Lang.

Other members at the meeting told eWedNewz they support Lang, breathing a sigh of relief that finally, something is being done that you can see, feel and understand. Some even took a swipe at the IBMA calling the group an ambiguous bunch that have done nothing throughout their entire existence.

Lack of leadership at the IBMA organization was denounced by several members of yesterday’s meeting wanting to know why they don’t hand over a larger part of the fund they’re holding to support Lang’s campaign. The organization reportedly offered a token donation but has so far not forked over a dime.

Lang told the gathering he’s expending his own resources to get the movement up and running and was proud to announce not a single penny of monies collected has been spent. In his most recent update, Lang reiterated what he said at the meeting:

“Final comment—NOT ONE PENNY HAS BEEN SPENT…ALL LEGAL WORK HAS BEEN ABSORBED SO FAR BY COUNSEL AND NO FEES WILL BE INCURRED UNTIL WE HAVE A PLAN IN PLACE READY TO EXECUTE.”

 

 eWedNewz continues our coverage and welcomes your opinions.

eWedNewz

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Filed Under: Advertising and Marketing, Anti Fairy Dust, bridal, Bridal Dresses, Bridal Magazines, General News, Ongoing Story Coverage, The Knot, Wedding Dresses, wedding industry, Wedding Industry Events, wedding websites Tagged: , , , , , , , , , , , , , ,

Communication is Key when fighting the Enemy; Lang keeps the world updated

Posted on March 21, 2012 Written by Leave a Comment

By Paul Pannone

Transparency and up-to-date information are the keys to success, as shown by the leadership of Steve Lang at Mon Cheri. Lang never skips a beat when it comes to grabbing a telephone, microphone or a keyboard to communicate with partners, staff and even reporters; answering any and all questions with total accuracy and openness, whether the news is good or bad. If the progress is good, he moves on. If the news isn’t so good, he stops and fixes the problem in real-time.

 

Companies outside the dress manufacturing business are pledging their support to Lang’s Campaign.

 

In an ongoing eWedNewz story, Steve Lang has risen to the top of the wedding gown business because of his ability to rally resources and skip over stupidity. Lang admitted his discomfort with the IBMA structure and inept nature: to talk for years while foreign intruders destroy the industry.

In his latest update to the business he writes:

Dear Industry Partners,

This is an update on what has happened recently

1. Meeting with Head of Legal at FedExTook place today at 11am Attended by me and attorney Craig Hilliard. FedEx has committed that as soon as we receive a court or a Customs ruling that these sites are breaking the law, within a day all these shippers will be closed off and their accounts closed. We expect the same cooperation from UPS and that meeting should take place this week. DHL and other common carriers will have to respond in kind.

2. Mr Hilliard will be in contact with US Customs and the courts to generate the protection we need to enforce the shippers and the pay sources such as Paypal, etc., to comply.

3. Stark and Stark will have a website set up by the meeting in Chicago that all parties will be able to utilize to help in this effort. It will update what is happening and be a clearing house for the effort.

4. A meeting has been set up for April 4 in my NY showroom for the press. Conde Nast,  For  the Bride, Bridal Guide, The Knot, Martha Stewart, Munalucci Bride , Hearst have been invited and most have already confirmed.Today I will invite other press as I did not have all emails of everyone at home last night.

Today BrideClick,  Wedding Wire and others will be invited.  I will help the press create uniform messages to put in the field in print and digitally to educate the consumer.  We will spread the work out to as many places as possible including news sources out side of our industry.  I will ask the press to use a consistent message and dedicate space to prom, bridals and other categories.I will bring a layout artist from my art department to help with concept sketches for ads.  I will add PR support through my PR agency.

5. Donations continue to come in from manufacturers, retailers and sales people.  Pleased about this.

6. Stark and Stark will also help with reaching out to political figures.  I suggest everyone contact their local representatives and congressmen as well informing them of the need for attention to this matter. It all helps as you never know who in congress is on a commission with customs officials.

7. I will continue this effort and will keep everyone informed.

Please make a point of attending the meeting at 11 am Monday of next week in Chicago. If you cannot attend the meeting, send someone please. It is on the eight floor , same as the show, and there will be signs.

Thanks,

Steve Lang

 

Lang’s campaign continues to take shape and grow at a faster pace than anyone could have imagined. Because of  his succinct actions Lang’s war chest grows daily, supported by some of the biggest wedding dress manufacturers in the country. Now, eWedNewz watches, as business entities that service the wedding and prom markets side with Lang.

 

David Knapp of Top 10 Prom responded to Lang’s campaign saying:

Steve,

Thank you for taking a leading position in this important matter and for helping to bring it to the forefront.  The events unfolding in our industry are following the exact pattern predicted in the Industry Review we had commissioned three years ago as part of our longer term planning for the Top 10 Prom group.  Unfortunately these are unfolding even faster than we had first thought which is VERY fast.  This does not bode well for many of the current prom and bridal vendors, especially those that have not focused on relationships with the brick and mortar stores.  The structure of the final outcome has already been set in motion and is unlikely to change very much, but which businesses are left standing within that structure is still very much undetermined.

As in other consumer driven industries that are already well ahead of us on this curve, the steps taken must be equally strong on two fronts.  It seems you are moving quickly on the first front which is more legal and political attacking the supply side.  This is an important front to take action on, but as you pointed out it is a game of whack-a-mole.  Legal processes as well as government protection and customs enforcement will likely take time and the vendors are certainly in the best position to work together doing so.

The second front is consumer education to attack the demand side.  This is an area that we can all likely work together very effectively.  Jane Fort, David Liu, Peter Grimes and others have taken a lead by offering to help with possible editorial and/or PSA ad space.  The Top 10 Prom publications and website reach several million girls across the country as well.  All book groups, all vendors, all retailers and all advertisers (magazines, websites, etc) should include a consistent professionally created PSA educational campaign.  This would be included on all print materials and advertising, mailers, websites, in-store materials from localized press releases to dressing room posters all the way down to information printed on each hangtag on every dress and more.  Doing so would make a major impact with quite literally hundreds of millions of impressions.

The consumer education should include strong why-not and what-can-go-wrong components to protect the consumer from the downsides of how they may be cheated, lose their money or ruin their own prom night.  The use of strong emotional testimonials is recommended.  This type of consistent marketing across all platforms at this rate of gross impressions would make a significant impact to the demand side through consumer education.

We started committing more space to this message in recent years and believe working together is in everyone’s best interest.  We would be glad to work with everyone in the industry, vendors, stores, groups and advertisers to help protect all of the vendors’s valuable tradenames and products, not just those in the Top 10 Prom group but everyone.  What is best for the industry as a whole is certainly best for our 100+ stores as well.  While a rising tide raises all boats, a falling tide hurts us all just as much.

Again, thank you for taking a leading position on this important topic.  There will be parts of this topic in which some affected parties will have opposing goals, but the areas where we share common goals are significant and those items should remain the focus to make real progress and will help the industry while protecting the consumer.  Top 10 Prom is in a strong position to dedicate our marketing resources to the consumer education front and stand ready to do so.

-dave knapp

Top 10 Prom

 

eWedNewz continues our investigation into this story, including allegations and suspicions that some of the manufacturers and personalities that have not stepped forward to support the move could be harboring and aiding foreign companies involved with websites that sell direct to consumers.

 

 

eWedNewz

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2012

Filed Under: Anti Fairy Dust, bridal, Bridal Dresses, eWedNewz, General News, Ongoing Story Investigation, retail, The Internet, wedding industry, wedding websites Tagged: , , , , , , , , , , , , , , , , , , , , ,

Lang Reaches out to the IBMA Board; Dessy still Ducking

Posted on March 19, 2012 Written by Leave a Comment

By Paul Pannone

An update over the weekend of an ongoing eWedNewz story details how Steve Lang plans to put a crimp in the flow of cheap, pirated off-shore goods flooding the American market and crippling US wedding dress manufacturers. eWedNewz continues our investigation into this groundbreaking story and how one man tries to unite an industry after years of neglect.

 

Scott Perham

Steve Lang told eWedNewz he’s getting good reaction and help from the Whales of the wedding dress business to help protect brides and grooms from unfavorable experiences.

 

The latest move by Lang sidesteps attempts by relatively unknown members of the IBMA that unsuccessfully tried to muddy the waters by making suggestions that, according to Lang, will not work. Lengthy discussions with Lang reveal how getting to the root of the problem is the only means of curing the troubles.

After several private attempts to rally the IBMA and other splintered groups, Lang sent out an open letter to the board of the organization including its president, inviting everyone to join in the fight, further detailing how he plans to approach the problem:

 

Dear Board,

Please allow me to give you a more complete update.

WE WANT TO GET CUSTOMS TO STOP THEM AT THE BORDER!!!

1. I have renewed my contact with customs and my previous relationship with the head of the enforcement department has pointed me in the direction of the new head in that area. I have not set the appointment date is yet, but I plan to have a meeting with him next week. I have been involved with these entities before and was able to get help. I’m hoping to see a repeat in this case.

What we are focusing on here is something called trade dress infringement-that is the legal term for copyright violations when it comes to clothing that do not have registrations such as embroideries or beading held by the owner. What is basically happening is these entities are riding on our coattails and using our images and then making copies.

Customs will not care about trade dress infringement unless it is a copyright issue where embroideries or beadngs  have been issued legitimate copyright protection in theUnited Statestrademark and copyright office.  The way this works is that you cannot copyright the functional nature of the garment-you can only copyright beading and embroidery as art. It is this copyright protection that one must seek and then  register withUnited States customs.

I understand the conversations about supplying samples of these dresses, but in my experience, and I have prosecuted several suits involving the same issue in this industry, the key point withUnited Statescustoms will be neither protection of legitimate copyright infringements, or more importantly, violation of federal law. What they will be most interested in, is the illegal actions to avoid duties. This they cannot ignore.

WE WILL CUT THEM OFF FROM TRANSPORT.

2. I will be in touch with the head of legal of FedEx-that appointment is set for noon on March 20. The head of legal at  UPS will be getting back to me the coming week as well. Once I have FedEx and UPS in hand I will then move on to the other common carriers.

I’ve made it very clear to my representative at FedEx and to my person UPS that they are basically violating federal law by aiding and abetting counterfeiters, violators of intellectual property, and most importantly, entities breaking United States customs rules and regulations. This obviously struck a nerve as the head of legal has made the appointment with me for Tuesday as opposed to some underling. This gentleman called back within an hour of my phone call to my representative. I take this is a very good sign that they too are concerned.

I’ve indicated to UPS that I will only speak to someone at a similar level in their organization.UPS, FedEx and all of these companies have internal oversight committees and procedures as they are all concerned about counterfeiting, illegal drugs, etc. that could negatively affect their company. They cannot possibly afford to hide their head in the sand with these issues.

WE WILL CUT OFF THEIR SOURCE OF FUNDS

3. We are in the process of reaching out to PayPal, Amex,  Visa, MasterCard, etc. regarding the same issues. Again, all of these entities have legal oversight facilities to make sure that they do not aid and abet criminals.

WE WILL EDUCATE THE CONSUMER

4. I’ve been in contact with all the major publications. Today the Knot committed a very significant program using the power of their reach for education of the consumer. I’m quite confident I will receive the same support from all media. In addition, the Knot has committed $5000 for the effort.

I am receiving checks from retailers, manufacturers, and even my sales reps. I am quite pleased about all phone calls and e-mails I have received from manufacturers pledging support. I will continue the effort to engender support across the industry. Many of the publications  broadcast my letter announcing the need for the industry to pull together and I get calls and e-mails nonstop.

WE MUST COME TOGETHER

5. There is a meeting at 11 AM on Monday, March 26 on the eighth floor inChicago. All interested manufacturers have been invited to attend. Counsel for the effort, Mr.CraigHilliard of Stark and Stark , will attend this meeting. He is flying in at his own cost as a show of good faith. This legal firm is one of the largest inCentral New Jerseyand has been very beneficial to my company. It was very nice of them to pick up the costs from his own pocket for this event.We all be forming an LLC that in turn will be represented by the law firm. All funds coming in the been made out to this firm and not Mon Cheri.  Mr. Hilliard will represent this new entity, and hopefully this will quell some of the concerns that the funds may be utilized outside of this effort. As I indicated, not one check has been written to my company; all has been made out to the law firm.

WHAT I PLAN TO DO PERSONALLY

6. In terms of my time and attention to this effort,  I have reorganized my own workflow at my company. I am delegated away many of my prime responsibilities to others so that I have adequate time to concentrate on this effort. In addition to my own financial contribution to the fund, I am dedicating a full-time employee here to work with me on this project. This is a senior manager with a significant package that will work full-time against these counterfeiters. In addition, I will utilize skills of our PR firm as needed and I will pay for that.It is apparent that the board is determining which way to proceed on this issue. I will be in the country for four more weeks until I depart forAsia. I will be inAsiafor a month.

I will continue this effort while I am away on multiple fronts. My office will continue to take instructions from me, I will continue to stay in contact with the parties I have spoken to or will speak to in the coming weeks, and I will keep the board informed.

In addition, I am trying to visit a total of 27 factories while I am inAsia. I will keep my eyes open, I will attempt to visit subcontractors, and I will report on what I see.Given time is tight, approach must be as follows-to get things moving as quickly as possible and to not be held back by delays, debates, or any other activity that prevents me from using next four weeks as productively as possible.

I welcome any input from anyone. If the board decides it is in their best interest to help offset some of the costs involved and to associate themselves with this effort, that would be wonderful. I have seen a tremendous outpouring of support from the industry and it is nice to see people coming together in an effort to get something accomplished.

WHAT THIS MEANS TO US ALL

This offshore situation has grown exponentially. There are over 250 of these sites operating today. It was a handful a year ago compared to what we have now. This is the greatest danger that has hit the industry since the advent of the box stores. Prices have risen in the lower prices shown on these websites looks like even a better value to the consumer. Many factories overseas have been forced to tap into the subcontractor element as their own factories cannot attract enough labor. The high cost of labor has also led good factories to seek out subcontractors. Not only has this affected quality and delivery, but it has helped spawn the problem we have.

Web operators approach these subcontractors offer them more money than they get for producing for major factories. It is an enticement that they cannot avoid taking a look at. It is the profit incentive. This new business model will continue to grow if not stopped.

I will keep you apprised as significant developments arise.

Sincerely,

Steve Lang

Lang informs eWedNewz he’s receiving coöperation and monetary assistance by some of the wedding industry’s biggest entities, including the Knot. In our latest discussions he told eWnZ;

“The whales of the industry see the importance of what we’re trying to accomplish and they’re responding.”

On the negative side, eWedNewz has obtained emails showing the disgust by some board members that say the president, Alan Dessy, remains silent, unwilling to respond to the overtures. Lang’s moves are even sparking some very politically correct members of the wedding dress business– Peter Grimes of Vows magazine– to offer some assistance to Lang’s campaign without a full-fledged mutiny against the IBMA board. Grimes also fell silent after a brief exchange over a week ago but is quietly offering up his help and actually doing something.

 

eWedNewz

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2012

Filed Under: bridal, Bridal Dresses, Bridal Shops, eWedNewz, General News, Ongoing Story Investigation, wedding industry Tagged: , , , , , , , , ,

Brides Magazine to get Fatter

Posted on February 29, 2012 Written by 5 Comments

By Paul Pannone

eWedNewz is watching the action at Conde’ Nast, as the company tweaks changes made back in 2009 when they closed Modern Bride and other iconic magazines. Included in the changes was making Brides magazine monthly; a move that resulted in lower sales at the newsstand and declining support from advertisers.

 

Sources say Conde’ Nast is on a weight gaining mission for their Brides publication.

 

According to sources, Conde’ Nast missed the warning signs and now scrambles to recover lost market share to competitors. In an effort to reclaim some of the revenue eWedNewz has learned Brides is planning a redesign that could come as soon as its May Issue.  Information and details are hard to come by but sources familiar with the move say the bridal book’s measurements will become similar or the same size as W.  In addition sources say improved paper stock will also be more like W or even Martha Stewart Weddings. Experts say the changes could cost roughly one million dollars more annually  than what’s now being spent on production.

The requirements to execute the changes are not said to serve the magazine well. Estimates say Brides is already losing money with each issue; down by a substantial number of pages– and advertising revenue– within the first three issues of the year.

“This isn’t typical behavior for Condé Nast,”  according to onlookers that say Conde’s recent moves are not consistent with past behavior when they would shutter any property that was not in the top of their group. Additionally sources say by increasing the book’s measurements they’ll have to deal with logistical problems, including the magazine won’t fit into traditional slots at the newsstand.

“Just like W, rack space will be difficult to acquire because of the size.  Because book stores no longer are a primary spot for magazine distribution–because of book store closings– newsstand sales may fall even lower.  This will make it impossible for Brides to compete with Bridal Guide, Martha Stewart, The Knot, and anyone else that comes along,” it is speculated.

 

eWedNewz continues to watch this story and report further findings.

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Filed Under: Bridal Magazines, eWedNewz, General News, Ongoing Story Investigation, Publications, wedding industry Tagged: , , , , ,
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