The Week of October 10th in Review

Posted on October 15, 2011 Written by 1 Comment

 

By Paul Pannone

The Situation continues to move towards mainstream, polishing up his image and looking spiffy while doing it. This week he was a guest on Live! with Regis and Kelly, a show that’s been very supportive to the tuxedo business, using formal wear supplied by 1888mytuxes since 2000.

 

The Avalon is the best selling coat in the Situation line made by FLOW Formal.

The Situation wore the Avalon on ABC’s Live! with Regis and Kelly, a mainstream morning show seen by millions of viewers.

 

eWedNewz coverage of tuxedo stores renting products that have been around for decades heightens consumers awareness to help make a better decision, steering them away from outdated goods, fictitious names and towards better branded products.

Get Married is up for sale after years of struggles to gain traction in a declining wedding market. eWedNewz continues our investigation obtaining information from a growing number of ex-employees that are no longer bound to silence and current employees that are keeping us informed.  

Consumers searching for Encore Studio, the invitation company that suddenly closed its doors, remains in the newz, as vendors throw out their books and replace orders with other items for their customers. 

 

 

 

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2011

Filed Under: bridal, Calvin Klein, Celebrity, Current Events, eWedNewz, General News, Invitations, Men's formal wear, Promotions, Ralph Lauren, The Groom, The Week in Review, wedding industry Tagged: , , , , , , , , , , , , ,

The Situation Tweets about Tuxedos and Jim’s Formal Wear’s at Chicago Market

Posted on September 23, 2011 Written by 4 Comments

By Paul Pannone

Since making national news  the Situation continues to promote tuxedos, revitalizing the tired look that has fallen out of favor with younger users. Since the Situation’s deal with FLOW Formal, his interest in tuxedos continues to grow. The television reality star is seen wearing his line everywhere, increasing exposure and the possible use of the garments beyond the few lifetime events that limited how tuxedos could be used.

Mike the Situation Sorrentino can be seen wearing tuxedos everywhere. eWedNewz has learned he will be appearing in high-profile publications wearing his new line.

 

On his Twitter feed the Situation promoted Jim’s formal wear’s participation at Chicago Market .

 ”Come see my Situation Tuxedo on the runway @ the Chicago Bridal Market @JimsFormalWear booth 9058! jimsformalwear.com“

 

Jim’s and most formal wear stores are adding the Situation line for the 2012 season, lifting the ceiling and limitations that have kept tuxedos old and farty, exchanging the image for new and exciting. Consumer interest and reaction is being tracked in all forms of Social Media forums.

According to FLOW sources the Sitch is getting behind all of his products and regularly mentions them to millions of his fans.

eWedNewz will bring you highlights of the Chicago events. Follow eWedNewz on Twitter

 

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2011

Filed Under: bridal, Bridal Shows, Celebrity, General News, Men's formal wear, retail, Social Media, The Groom, Trade shows, Uncategorized, wedding industry Tagged: , , , , , , , ,

The Situation and FLOW Deal Makes National News

Posted on August 3, 2011 Written by 5 Comments

By Paul Pannone

The announcement about the “Situation” and FLOW Formal went viral this week when the “Sitch” himself talked about the deal on his Face Book page. Sorrentino finds formal wear exciting, fresh and new leaving behind the stuffiness of the past. In an eWedNewz exclusive, the Situation said:

 ”I’m so excited to have my line of trendy formal wear called “The Situation“. It’s great to be working with a great company like FLOW”

TMZ - today’s version of news that morphs current events and entertainment – picked up the story, giving tuxedos national exposure; exactly the demographic that would wear Situation tuxedos.

“This is what we hoped for; getting tuxedos in front of a new generation and thinking beyond the confines of what opinions feel it (tuxedos) should be,” according to Brian Weintraub of FLOW.

Picking up on the viral feed are fans of the FLOW, the Situation, Jersey Shore, tuxedos, etc., that raises awareness for the product. Blogger Heather Sconza understands the strategy behind the move writing:

“FLOW Formal Alliance, who is a license holder for other lines such as Calvin Klein and Ralph Lauren, is looking to keep things fresh and young. Not only have they recognized Sitch’s face, but they have signed it (and his body) to their line.”

 

 Coverage in all news feeds makes the 2012 launch of the Situation line of tuxedos the biggest since the 2004 release of Ecko tuxedos. The difference is the Situation merchandise will rent in stores because of its clean design, simple elegance and affordable pricing.

 

 

eWedNewz

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2011

Filed Under: Anti Fairy Dust, eWedNewz, General News, Men's formal wear, Promotions, Proms, Social Media, The Groom, Uncategorized Tagged: , , , , , , ,