The Week of May 21st in Review

Posted on May 25, 2012 Written by Leave a Comment

 

 

By Paul Pannone

 

A relatively small percentage of Wedding Wire supporters came forward this week to say they like the website and how it operates. 29% of current poll standings say the website is great, 24% says it’s horrible, 21% says it’s flawed, 18% say it’s the best we have at the moment, 3% say Wedding Wire is trying to improve. Overall comments and criticism about Wedding Wire are negative. Ongoing attempts to speak to someone at the company continue to be ignored. We invite you to take the poll or tell us what you think.

With the first season of tuxedos behind him the Situation is ready for 2013, creating his second season line of slim-fit products for a new generation of formal wear users.

A strong fall wedding season reported by front-running businesses– mainly dress manufacturers and retailers–  say they’re looking forward to a good fall wedding season after a less that solid prom season.

 

 

eWedNewz

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2012

 

Filed Under: General News, The Week in Review, tuxedos, wedding industry, wedding websites Tagged: , , ,

The Week of April 16th in Review

Posted on April 21, 2012 Written by Leave a Comment

 

By Paul Pannone

The wedding business says they’re still tying to digest the Brides magazine makeover at Conde’ Nast. Pros and cons of the magazine haven’t been able to give a true read of whether the changes are able to lift sagging sales at the newsstand.

eWNz readers watch, as polls strongly suggest support for American made products, while all is forgotten at checkout counters in retail stores. eWedNewz continues to look at why Americans want one thing but do the opposite when it comes time to support what they want.

Along the same lines prom spending rises, led by families that can least afford it. The jump in spending is welcomed by retailers but most say the added profits goes towards offsetting the higher cost of operations.

The fight against online piracy slowed a bit, as Steve Lang travels to his factories in China. While away the crooks will play; Lang’s company, Mon Cheri, was the victim of thievery.

Demand created for The Situation tuxedo results in interest and rental of tuxedos under the brand. eWedNewz is watching what competitors are doing to combat the loss of business while FLOW ramps up all its lines– including the Situation– for the 2013 season.

 

 

eWedNewz

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2012

 

Filed Under: Advertising and Marketing, bridal, Bridal Dresses, Bridal Magazines, Bridal Shops, Calvin Klein, Celebrity, Current Events, Economic news, eWedNewz, General News, Men's formal wear, Ongoing Story Coverage, Ongoing Story Investigation, Poll, Promotions, Proms, Publications, Ralph Lauren, Research, retail, Social Media, The Groom, The Internet, The Week in Review, tuxedos, Wedding Dresses, wedding industry, wedding websites Tagged: , , , , , , , , , ,

The Situation Tuxedos in Stores and Renting

Posted on April 5, 2012 Written by 11 Comments

By Paul Pannone

Since announcing a collaboration between FLOW Formal and the Situation interest, sales and demand of popular models in the updated tuxedo line outpaced the ability to produce enough garments. Production for  Situation tuxedos was cut off in early 2012 causing panic for laggard stores that waited too long.

Reports around the country from stores that did jump on the updated look and marketing report top-dollar rentals for both prom and weddings.

 

The Situation is promoting his line, driving consumers to stores that carry the tuxedos.

As expected the look for prom is in high demand. But surprised store owners say they’re booking the Avalon and Asbury for weddings– an added bonus they didn’t expect.

The 2013 line is already in development pushing the envelope of style and fashion even further, according to sources near the story.

To find out more about Situation tuxedos and all FLOW Brands including Ralph Lauren, Calvin Klein and Joseph Abboud go to FLOW Formal .

eWedNewz

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2012

Filed Under: Advertising and Marketing, Promotions, Social Media, The Groom, tuxedos, wedding industry Tagged: , , ,

Jersey Shore Returns for Season Six; Sitch tux line to follow

Posted on March 19, 2012 Written by Leave a Comment

By Paul Pannone

Jersey Shore will be back next year for the sixth season according to Sitch News. The cast is signed and ready to entertain you with their antics once again. eWedNewz is investigating some reports of some added twists and turns along the way but the normal curiosity is expected to keep the rating as high as they were.

For all the tuxedo retailers that missed season five– asleep at the wheel– take heart. eWedNewz has learned of upgrades and enhancements in the 2013 collection in the way of fit, fabric and affordability. Marketing the line to consumers is underway for those worthy; who placed orders and understood the concept of celebrity recognition and branding.

 

In season one  more demand for Situation tuxedo products crushed manufacturing ability to service the spike. Retailers that reacted immediately are cashing in on the rewards.

eWedNewz

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2012

Filed Under: Breaking Newz, Celebrity, General News, Men's formal wear, Ongoing Story Investigation, Promotions Tagged: , ,

The Week of February 20th in Review

Posted on February 25, 2012 Written by Leave a Comment

 

By Paul Pannone

The Shortened work week of February 20th saw a huge increase in eWedNewz story interest by wedding industry members, particularly in stories  that covered Hall of Shame material. But the top story fueled by consumers involves a recent survey from Bridal Guide Magazine that gave the number one reason for wedding dress purchasing. More and more, consumers are turning to eWedNewz as a resource when deciding what types of vendor to rely on for their wedding plans.

Consumers are connecting with vendors to look for the latest trends and up-to-date products from leading manufacturers.  If the Bridal Guide survey results are any indication, price is the leading reason for their purchasing decisions– but many consumers are also looking for true value for whatever they decide on.

On the rise is the growing problem of Internet thievery and what’s being done about it. The rampant rise of internet theft is here to stay leaving professionals to work around the reality and find solutions based on that fact.

It’s befitting that a story about the presidency of the United States and the deteriorating respect towards the office be in the top stories of the week. For the first time there was not one but two generations of Duhe men that weighed in on the topic.

A story released in December, 2011, about Vera Wang and Men’s Wearhouse collaborating to create tuxedo rentals with her brand trended up into the top stories, as Internet searches from consumers beginning to look for tuxedos moved the story up. The same is true for other brands by FLOW formal, including Ralph Lauren, Calvin Klein and Joseph Abboud. The most searched brand for the 2012 season by far is the Situation, specifically, the Avalon tuxedo.

 

 eWedNewz

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2012

Filed Under: Hall of Shame, Men's formal wear, The Internet, The Week in Review, wedding industry, Wedding Water Cooler Tagged: , , , , , , , , , ,

Slow to React, Tux Stores Miss out on a great Marketing Situation

Posted on February 15, 2012 Written by 2 Comments

By Paul Pannone

The announcement about sold out Situation Tuxedo products in January sent store owners that did not react fast enough into a panic. Concerned calls to salespeople wanted to know if they will be able to raise stock position during season to meet the growing demand for Situation products, especially the hottest new coat, the Avalon.

Demand for all Situation products continues to grow, as we approach peak time. Millions of Facebook Fans and Twitter followers of the Situation are already aware there is a tuxedo product and expect to find whatever they want when they’re ready for it. For many, this is true; for others, it’s not.

Some are calling the Situation marketing campaign the biggest thing to happen to tuxedos in decades; creating demand that outpace products ordered, sold and made from a lagging tuxedo industry. Reaction of stores that under-bought say they are taking steps to insure they’re ready, knowing they will sell out. Many formed associations with wholesalers– places where tuxedo stores rent from– to make sure they’re covered for season. For everyone, plans to not discount are in place; some stores are charging a premium.

According to sources near the story, locations of where to find products are getting personal attention to make sure consumers get the real product and not imitations. Plans for more traditional marketing are on hold in favor of the growing success online.

Stores that bought sufficient amounts of product are part of a marketing campaign connecting consumers with how to find what they’re looking for. The program gets set to roll out in time for the season; tweeting out information of who is carrying Situation tuxedo products in their area. Sources familiar with the story say the power of Social networking drives the entire program.

 

Stores that didn’t get on board with the Situation got shut out of the Social Networking marketing driving the campaign.

 

eWedNewz will bring you the announcement by FLOW Formal, as full details become available.

eWedNewz

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2012

Filed Under: Advertising and Marketing, Celebrity, General News, Men's formal wear, Promotions, Proms, retail, Social Media, The Groom, tuxedos Tagged: , , , , ,

The Week of January 30th in Review

Posted on February 4, 2012 Written by 1 Comment

 

 

By Paul Pannone

The Week of the Big Game had many people distracted from normal business functions putting off for next week what thy didn’t want to get into this week. Top stories carried over from last week propelled by celebrity power and consumers reading the stories.

The top story again this week talks about the changing consumer that shops Abercrombie & Fitch to JC Penny and everything in between.

 

New marketing promotions released this week drives traffic into stores in search of products.

 

Tied into the story new marketing that creates greater demand than the physical ability to meet the demand continues to be of interest to readers.

The Wedding Water Cooler made newZ this week dismissing a regurgitated wedding report that mirrored Punxsutawney Phil seeing his shadow forecasting another six weeks of winter. The Water Cooler looks at real-time information and determines the wedding business is on an upswing. Members of the Cooler dismissed surveys, data and past information set to some mystical algorithm to decide the future. Cooler members caution an overenthusiastic reaction to the newZ but said people who approach business in a serious and realistic way won’t be disappointed.

 

 

eWedNewz

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2012

Filed Under: Celebrity, Data, Economic news, eWedNewz, facts and figures, General News, Men's formal wear, Officiants, Promotions, retail, Social Media, The Week in Review, tuxedos, wedding industry, Wedding Water Cooler Tagged: , , , , , , , , ,

The Total Situation Package

Posted on January 31, 2012 Written by 1 Comment

By Paul Pannone

Since launching the Situation line of tuxedos last summer FLOW formal raised the hope and morale of an entire formal wear industry that was down in the dumps for nearly a decade. Adding the Situation to the company’s world-class brands balanced the line-up and expanded the limited use of a boring tuxedo through style innovation, marketing and promotion. Suddenly the old tuxedo is young again.

For 2012 FLOW had to find more production capacity for all their products including Calvin Klein, Ralph Lauren, Joseph Abboud and the Situation. Even with the increase production the tuxedo manufacturer could not keep up with demand. FLOW stopped accepting new orders on Situation products; FLOW couldn’t react to rising demand fast enough to guarantee delivery in time for the start of the season.

 

Eye For Design offers complete marketing packages for the average tuxedo business.

 

Impacted are hundreds of stores that waited too long and suddenly find themselves shut out. The trickle down effect continues, as stores that ordered on time and are now getting their deliveries look for promotional products to replace tired, old displays that feature expired campaigns by out-of-business manufacturers.

“I’ve heard about it since it was first announced and knew I had to revamp my entire thought process around what FLOW had done,” according to Michelle Long, owner of Eye For design.

The flood of demand for Situation promotional products led to a revamp of the Eye For Design company website that’s set for a Spring launch to finding new and better sources to handle the surge in volume.

“People will be able to order right online and get a super-fast delivery of promotional products once they place their order for the garments. It’s been really good, even just fielding calls and taking orders over the telephone,” according to Long.

Plans to create similar packages for all FLOW designer branded garments are underway.

 

eWedNewz

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2012

Filed Under: Advertising and Marketing, Calvin Klein, Celebrity, General News, Joseph Abboud, Promotions, Proms, Ralph Lauren, The Groom, tuxedos Tagged: , , , , ,

Widespread Panic over Situation Tuxedo Shortage

Posted on January 26, 2012 Written by 1 Comment

 

By Paul Pannone

Widespread panic set in over the Sold Out FLOW announcement involving formal wear products by the Situation this week. Tuxedo specialty stores say they’re flipping over the announcement, knowing they won’t keep up with consumer demand once the booking season starts in about a month.

Store owners that waited… and waited… and waited to jump on the hot styling and promotion of the Situation tuxedo find themselves shut out. Fence straddlers that bought light runs worry they’ll over-book  the smaller amounts of inventory they did order. Stores and companies that own normal runs of Situation products are asking sales people about fill-in orders; some are already pulling locker stock (reserve) sizes to meet the rising demand.

 

The Asbury, a much simpler design, is also sold out for the season.

Calls to FLOW sales people and customer service spiked after the announcement, as tuxedo specialty store owners watch the publicity created.

eWedNewz

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2012

Filed Under: Anti Fairy Dust, General News, Ongoing Story Investigation, Promotions, Proms, The Groom Tagged: , , ,

Calvin Klein, Ralph Lauren, Joseph Abboud and Situation Samples on way to Stores

Posted on January 13, 2012 Written by Leave a Comment

 

By Paul Pannone

 

The shipping department at FLOW Formal successfully turned around goods ordered by customers in less than a week, getting samples to stores in time for the busiest booking time of the year.

Flow management agrees there is never a good time for inventory but they felt early January is the least invasive time of the year. FLOW had the shipping department working overtime receiving in goods and shipping them to stores in time for wedding shows and promotions.

Samples of Calvin Klein, Ralph Lauren, Joseph Abboud and the Situation will be hitting stores next week filling a backlog of demand created since last summer when lines broke. FLOW sales people have been out visiting stores and report favorable general feedback on tuxedos– specifically better branded products.

 

Samples of the Avalon arrives at stores next week. Tens of millions of viewers on television, the Internet and promotions by the Situation created demand for stores that supported the line. In a few weeks consumers will to visit stores in search of products they’ve heard about.

 

The men’s formal wear business got a major boost in promotions from Men’s Wearhouse and new advertising budgets from newcomer, like Jos. a Bank. Lower prices for local advertising allows regional and independent advertisers. Greater exposure and new deals announced in late 2011 will boost sales and lift a basically dead industry.

Formal wear sources say 2012 is one of the best years for formal wear rentals since demand peaked in 1999 for the 2000 millennium celebration. The tuxedo business suffered the loss of black tie events and dressing for celebrations after September, 2001 and never fully recovered.

 

eWedNewz

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2011

Filed Under: Celebrity, General News, Promotions, Social Media, The Groom, tuxedos, wedding industry, wedding websites Tagged: , , , , , , , ,
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