Abercrombie & Fitch Gets Top Flop Award for 2011


By Paul Pannone

According to a story posted in Yahoo Finance Abercrombie & Fitch gets top billing in 2011 for creating the worst product flop bashed by consumers.

 Abercrombie & Fitch gets the Boobie Prize for the top…. 2011 flop.


According to the story the Ashley Pull-Up Triangle is the top pick for worst product in 2011;

1. Ashley Push-Up Triangle

Company: Abercrombie & Fitch

While no stranger to controversy, Abercrombie & Fitch (ANF) seemed to have crossed a line this time. In March, 2011, the retailer unveiled its spring line for Abercrombie Kids, a division targeting children ages 8 to 14. Included in the line was the “Ashley” Push-Up Triangle, a bikini top with padding. The launch prompted a violent response from parent groups. Several child development experts also criticized the top because it sexualized young girls. At first, Abercrombie tried to address the concerns by reclassifying the top as padded and saying it was not intended for very young girls. It stated on Facebook: “We’ve re-categorized the Ashley swimsuit as padded. We agree with those who say it is best ‘suited’ for girls age 12 and older.” But while the bottoms are still available, the bikini top is no longer featured on the company’s website.

The story also identifies products from Netflix, General Motors, AT&T/HTC and Research In Motion in the top five.

During the summer Abercrombie & Fitch got into a scuffle with The Situation claiming it offered Mike Sorrentino money not to wear their products. But what is now viewed as a publicity stunt blew up in their face, as Sorrentino said he received no such offer. Sorrentino later filed a lawsuit claiming damages for the lie.

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