By Paul Pannone
A swooning wedding industry finds itself backpedaling after a TV segment first thought to educate and inform the public about planning a wedding. But instead an incensed industry finds itself defending against allegations that they’re a bunch of lying thieves.
Even a select cross-section of members known as the Wedding Water Cooler took a step back and a few days to think about what happened. Normally the group has instant answers to problems concerning the wedding business. But in this case the hesitation signals the 20/20 segment may have struck a nerve.
Famous last words includes the famous statement from Tricky Dickie: I am not a crook. So much for famous last words from privileged politicians. But in the world of hard-working wedding business owners, pile on yet another stigma to deal with.
eWedNewz watches industry personalities who’ve had to face the facts of a declining wedding market and rising number of vendors servicing the shrinking market. Since a Yale student studying the market supported the eWedNewz findings that include studies by authentic, revered data sources, marketers have scrambled to find a new angle to rallying paying wedding industry members to their seminars and listen to their opinions of how to market to brides.
Open letters and criticism of why 20/20 got it wrong proclaim protection of the wedding industry while simultaneously gathering eyeballs for a sales-pitch that’s sure to follow. Wedding marketers claim to have answers of how to “double your business”. But what does logic and facts say?
According to one member of the Wedding Water Cooler the ABC 20/20 show was not a front-running program viewed by a significant audience when compared to other programming, including sporting events.
“20/20 is a waste of time & I am certain that a yelp! review holds more weight in the eyes of the bride,” according to one member and ongoing WWC discussions.
The discussion in the Wedding Water Cooler group calmed many of the planner members once they heard information presented by some of the more logical thinkers. Some members say they’ve already made attempts to contact the show, insisting that balancing statements be including in a follow-up story. But once again logical thinkers in the group say there’s really nothing to balance and find it unlikely there will be a follow-up.
“If there is it’s likely to be a perpetuation of the same scandals involving brides that can be viewed on any wedding reality show and other poor examples that malign the hard-working people of the wedding industry,” said one Coolie Member and veteran of the wedding business.
An ongoing poll so-far says 27% of respondents feel the wedding industry is not crooked. Currently, 14% disagrees and says the wedding business is crooked. 59% of responses so-far feels there’s good and bad everywhere, including the wedding business.
What do you say? Is the wedding business a bunch of thieves and liars, preying on the emotions of the bride?
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