By Paul Pannone
There is really nothing new to talk about when it comes to the wedding business, including directory listing website formats, now showing their age and facing obsolescence in the wake of the growing impact of Social Media. 47% of an ongoing poll so-far says wedding websites are outdated or extinct; only 24% so-far say they are fresh and up-to-date.
The decline is pegged to the declining number of formal weddings and rising number of wedding vendors competing for the lower numbers.
This week members of the Wedding Water Cooler identified and discussed wedding marketers who prey on newcomers to the industry or re-package old information and purport an old-time approach of selling to a new generation of brides and grooms to make a living.
Some of the marketers discussed includes Chris Evans, known for his battle fatigue, warlike approach to marketing. Evans was singled out because of his recent involvement with an ABC 20/20 segment that raised questions about the wedding industry– portraying it as a breeding ground for ripping off brides and grooms.
Attempts to contact Evans remain unsuccessful, along with other wedding marketing experts who refuse to return emails and calls. eWedNewz plans to ramp up our efforts in the weeks and months ahead.
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