By Paul Pannone
Wedding Celebrity David Tutera joins the growing Mon Cheri organization becoming the face of the company. Reports that circulated for weeks were confirmed today, making the deal official while raising the prominence of both sides.
eWedNewz watched Turera’s original venture into the difficult wedding dress business with Faviana. eWedNewz was there at the New York market when they launched but noticed the deal never took root. According to sources, pricing for the product was way above the national average offering quality that was sightly above average. A lack of promoting the deal was also said to be a contributing issue to why it failed, according to sources near the story. Some told eWedNewz Faviana wanted to ride Tutera’s fame to build the company. The move by David Tutera to Mon Cheri replaces the Faviana deal that will end before the terms of agreement that was set to run through 2013.
The move between David Tutera and Mon Cheri is consistent with top names moving away from luxury and more towards mainstream affordable, as a stubborn economy remains stuck in neutral and consumers become more conscious about spending. eWedNewz is watching other famous names, as they attempt to make similar moves.
David Tutera becomes the face of Mon Cheri, reaching a broader wedding dress audience through the company’s moderate pricing and excellent marketing ability.
Steve Lang of Mon Cheri told eWedNewz,”We’re continuing on our path to leverage star power and reach our target audience; David brings a following and appeal that will benefit all parties involved.”
A schedule of planned appearances is already in place for the appealing personality that attracts over 5 million viewers weekly on WeTv channel’s My Fair Wedding. eWedNewz watches reports that say Mon Cheri products are exclusively featured on the show.
In a separate, ongoing eWedNewz story, the move by Mon Cheri is also consistent with other marketing moves designed to reach an audience though star power, replacing traditional marketing and advertising being crushed by digital.
eWedNewz will cover the entire Tutera deal and report insider details, as they unfold.
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